SCHOOL OF DIGITAL ADVERTISING REVIEW Here are some reviews received by the SCHOOL OF DIGITAl…
40 Years Copywriting & Advertising Experience
Former Advertising Agency Owner
Former Lecturer in London, UK
NANDY INSTITUTE marks the next chapter of the School Of Digital Advertising. As our portfolio of professional training continues to expand, the new brand better reflects our mission to deliver high-quality, expert-led programmes across multiple disciplines. We remain committed to industry relevance, practical learning, and empowering professionals with skills that matter. – The Founder
Break away from the ordinary with our immersive learning experience. Our unique course structure and teaching methods distinguish us from typical training programmes, designed to enhance your success. Many past participants have praised our training sessions as unlike anything they’ve attended before. Join our courses to discover our difference – the difference that makes you extraordinary.
FEATURED TESTIMONIAL
★★★★★
Thank you so much for conducting a great course. Mr. Joy did very well throughout the whole training. He’s a fantastic trainer! His presentation style is great with lots of opportunities for us to ask questions. I learned a lot from Mr. Joy throughout the whole training session. The course was very informative and incredibly useful for me. It helps to improve my writing skills whether in advertisements or blogs or social media. – Anne, SONOVO Technology
FEATURED TESTIMONIAL
★★★★★
This Professional Certificate in Copywriting & Content Writing Course will teach you the 2 kinds of Writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the 2 Writing types required to write any kind of Digital Marketing content, may they be for Digital Advertisements, Blogs, Website, or Social Media. This is your complete writing course for everything you need to excel in Digital Marketing and is exclusive to us. Please view the Course Content.
Course Name: Professional Certificate in Copywriting & Content Writing
Supercharge Your Writing Skills and Dominate Out-Bound & In-Bound Marketing!
Harness the power of persuasive writing and compelling content creation with our comprehensive Copywriting & Content Writing Course. Join us for an action-packed journey as we delve into the art of out-bound and in-bound marketing strategies! In this special 2-Day Copywriting & Content Writing Course, you will learn:
DAY 1: COPYWRITING
Out-Bound Marketing Mastery
• Advertising Principles
Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.
• Copywriting (In-depth)
Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.
• Advertisement/Social Media Post Design
Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.
• Practical Assignment
Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.
• Assessment of Assignment
Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.
• Worksheets Provided
To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.
DAY 2: CONTENT WRITING
In-Bound Marketing Mastery
• Content Marketing (Basics)
Discover the fundamentals of Content Marketing and its role in driving organic traffic, building brand authority, and generating leads. In this module, you’ll gain a deep understanding of content marketing strategies, exploring various channels and formats. Learn how to identify your target audience, conduct keyword research, and develop a content marketing plan that aligns with your business goals. Uncover the power of valuable, informative, and engaging content that positions you as an industry expert and attracts a loyal audience.
• Content Writing (In-depth)
Unlock the art of captivating Content Writing and learn how to create valuable, engaging, and shareable content across various platforms. In this module, you’ll develop the essential skills needed to craft compelling blog posts, articles, social media captions, and more. Master the art of storytelling, employ persuasive language techniques, and create a distinct brand voice that resonates with your audience. Explore the principles of effective content structure, formatting, and readability to ensure your content is easily digestible and engaging. Learn how to optimise your content for search engines, incorporate relevant keywords, and drive organic traffic to your website or platform. With a focus on providing value to your audience, you’ll develop the ability to create content that not only informs but also entertains and inspires.
• Practical Assignment
Put your newly acquired Content Writing skills to the test with our practical assignment. Apply the knowledge and techniques learned in the previous module to create compelling content pieces that educate, entertain, and inspire your target audience. Whether it’s a blog post, social media update, or informative article, you’ll have the opportunity to showcase your creativity and writing prowess. Receive personalised feedback from our expert instructors, who will provide insights on how to enhance your content writing style, structure, and engagement levels.
• Assessment of Assignment
Our expert instructors will assess your Content Writing assignment, providing valuable feedback to help you fine-tune your skills. Embrace their guidance as they review your content’s clarity, engagement, and effectiveness in conveying your message. Gain actionable insights on areas of improvement, such as incorporating storytelling techniques, refining your writing style, and optimising your content for better search engine visibility. With their expert advice, you’ll be well-equipped to elevate your content writing abilities to new heights.
• Worksheets Provided
To facilitate your learning journey, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in the Content Writing module. These resources will serve as valuable references as you continue to develop and refine your content writing abilities. From brainstorming content ideas to crafting compelling headlines and structuring your articles effectively, these worksheets will guide you through the content creation process, ensuring your pieces are engaging, informative, and optimised for maximum impact.
Guarantee Your Spot Today!
Don’t miss out on the opportunity to supercharge your marketing skills and unleash your creative potential. Spaces in our Copywriting & Content Writing Course are limited! Secure your spot now and gain access to our exclusive bonus materials, including writing templates. By joining our course, you’ll not only gain valuable knowledge and practical skills, but you’ll also become part of a community of like-minded individuals passionate about mastering the art of persuasive writing and effective content creation.
Enrol today and become a marketing powerhouse! Let us equip you with the skills and knowledge to dominate the world of out-bound and in-bound marketing like never before!
This Professional Certificate in Copywriting & Content Writing Course will teach you the 2 kinds of Writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the 2 Writing types required to write any kind of Digital Marketing content, may they be for Digital Advertisements, Blogs, Website, or Social Media. This is your complete writing course for everything you need to excel in Digital Marketing and is exclusive to us. Please view the Course Content.
Course Name: Professional Certificate in Copywriting & Content Writing
Supercharge Your Writing Skills and Dominate Out-Bound & In-Bound Marketing!
Harness the power of persuasive writing and compelling content creation with our comprehensive Copywriting & Content Writing Course. Join us for an action-packed journey as we delve into the art of out-bound and in-bound marketing strategies! In this special 2-Day Copywriting & Content Writing Course, you will learn:
DAY 1: COPYWRITING
Out-Bound Marketing Mastery
• Advertising Principles
Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.
• Copywriting (In-depth)
Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.
• Advertisement/Social Media Post Design
Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.
• Practical Assignment
Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.
• Assessment of Assignment
Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.
• Worksheets Provided
To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.
DAY 2: CONTENT WRITING
In-Bound Marketing Mastery
• Content Marketing (Basics)
Discover the fundamentals of Content Marketing and its role in driving organic traffic, building brand authority, and generating leads. In this module, you’ll gain a deep understanding of content marketing strategies, exploring various channels and formats. Learn how to identify your target audience, conduct keyword research, and develop a content marketing plan that aligns with your business goals. Uncover the power of valuable, informative, and engaging content that positions you as an industry expert and attracts a loyal audience.
• Content Writing (In-depth)
Unlock the art of captivating Content Writing and learn how to create valuable, engaging, and shareable content across various platforms. In this module, you’ll develop the essential skills needed to craft compelling blog posts, articles, social media captions, and more. Master the art of storytelling, employ persuasive language techniques, and create a distinct brand voice that resonates with your audience. Explore the principles of effective content structure, formatting, and readability to ensure your content is easily digestible and engaging. Learn how to optimise your content for search engines, incorporate relevant keywords, and drive organic traffic to your website or platform. With a focus on providing value to your audience, you’ll develop the ability to create content that not only informs but also entertains and inspires.
• Practical Assignment
Put your newly acquired Content Writing skills to the test with our practical assignment. Apply the knowledge and techniques learned in the previous module to create compelling content pieces that educate, entertain, and inspire your target audience. Whether it’s a blog post, social media update, or informative article, you’ll have the opportunity to showcase your creativity and writing prowess. Receive personalised feedback from our expert instructors, who will provide insights on how to enhance your content writing style, structure, and engagement levels.
• Assessment of Assignment
Our expert instructors will assess your Content Writing assignment, providing valuable feedback to help you fine-tune your skills. Embrace their guidance as they review your content’s clarity, engagement, and effectiveness in conveying your message. Gain actionable insights on areas of improvement, such as incorporating storytelling techniques, refining your writing style, and optimising your content for better search engine visibility. With their expert advice, you’ll be well-equipped to elevate your content writing abilities to new heights.
• Worksheets Provided
To facilitate your learning journey, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in the Content Writing module. These resources will serve as valuable references as you continue to develop and refine your content writing abilities. From brainstorming content ideas to crafting compelling headlines and structuring your articles effectively, these worksheets will guide you through the content creation process, ensuring your pieces are engaging, informative, and optimised for maximum impact.
Guarantee Your Spot Today!
Don’t miss out on the opportunity to supercharge your marketing skills and unleash your creative potential. Spaces in our Copywriting & Content Writing Course are limited! Secure your spot now and gain access to our exclusive bonus materials, including writing templates. By joining our course, you’ll not only gain valuable knowledge and practical skills, but you’ll also become part of a community of like-minded individuals passionate about mastering the art of persuasive writing and effective content creation.
Enrol today and become a marketing powerhouse! Let us equip you with the skills and knowledge to dominate the world of out-bound and in-bound marketing like never before!
FEATURED TESTIMONIAL
★★★★★
In this Professional Certificate in Copywriting course you will learn the rules for writing sales copy for advertisements and promotional materials. You will also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course also covers Advertising & Marketing Principles and Graphic Design to make the lessons comprehensive and participants shall leave with a fully designed and written advertisement by the end of the course.
Course Name: Professional Certificate in Copywriting
Training Type: For Individuals Only (Non HRDC Claimable course)
When: Starts on Monday
Duration: One-Day Course
Time: 10.00 am to 5.00 pm
Certification: Professional Certificate Awarded
Capacity: 1 – 9 Participants
Location: KLCC (Our own classroom)
Fee: RM2,475 | Early Bird: RM1,745
Meals: Provided
Dress Code: Casual comfortable
Parking: Provided
Surau: Available
In this course participants will learn:
COPYWRITING: Out-Bound Marketing Mastery
• Advertising Principles
Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.
• Copywriting (In-depth)
Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.
• Advertisement/Social Media Post Design
Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.
• Practical Assignment
Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.
• Assessment of Assignment
Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.
• Worksheets Provided
To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.
In this Professional Certificate in Copywriting course you will learn the rules for writing sales copy for advertisements and promotional materials. You will also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course also covers Advertising & Marketing Principles and Graphic Design to make the lessons comprehensive and participants shall leave with a fully designed and written advertisement by the end of the course.
Course Name: Professional Certificate in Copywriting
Training Type: For Individuals Only (Non HRDC Claimable course)
When: Starts on Monday
Duration: One-Day Course
Time: 10.00 am to 5.00 pm
Certification: Professional Certificate Awarded
Capacity: 1 – 9 Participants
Location: KLCC (Our own classroom)
Fee: RM2,475 | Early Bird: RM1,745
Meals: Provided
Dress Code: Casual comfortable
Parking: Provided
Surau: Available
In this course participants will learn:
COPYWRITING: Out-Bound Marketing Mastery
• Advertising Principles
Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.
• Copywriting (In-depth)
Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.
• Advertisement/Social Media Post Design
Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.
• Practical Assignment
Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.
• Assessment of Assignment
Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.
• Worksheets Provided
To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.
FEATURED TESTIMONIAL
★★★★★
Developed for beginners, this Professional Certificate in Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective.
Dress Code: Casual comfortable
In this course participants will learn:
CONTENT WRITING: In-Bound Marketing Mastery
• Content Marketing (Basics)
Discover the fundamentals of Content Marketing and its role in driving organic traffic, building brand authority, and generating leads. In this module, you’ll gain a deep understanding of content marketing strategies, exploring various channels and formats. Learn how to identify your target audience, conduct keyword research, and develop a content marketing plan that aligns with your business goals. Uncover the power of valuable, informative, and engaging content that positions you as an industry expert and attracts a loyal audience.
• Content Writing (In-depth)
Unlock the art of captivating Content Writing and learn how to create valuable, engaging, and shareable content across various platforms. In this module, you’ll develop the essential skills needed to craft compelling blog posts, articles, social media captions, and more. Master the art of storytelling, employ persuasive language techniques, and create a distinct brand voice that resonates with your audience. Explore the principles of effective content structure, formatting, and readability to ensure your content is easily digestible and engaging. Learn how to optimise your content for search engines, incorporate relevant keywords, and drive organic traffic to your website or platform. With a focus on providing value to your audience, you’ll develop the ability to create content that not only informs but also entertains and inspires.
• Practical Assignment
Put your newly acquired Content Writing skills to the test with our practical assignment. Apply the knowledge and techniques learned in the previous module to create compelling content pieces that educate, entertain, and inspire your target audience. Whether it’s a blog post, social media update, or informative article, you’ll have the opportunity to showcase your creativity and writing prowess. Receive personalised feedback from our expert instructors, who will provide insights on how to enhance your content writing style, structure, and engagement levels.
• Assessment of Assignment
Our expert instructors will assess your Content Writing assignment, providing valuable feedback to help you fine-tune your skills. Embrace their guidance as they review your content’s clarity, engagement, and effectiveness in conveying your message. Gain actionable insights on areas of improvement, such as incorporating storytelling techniques, refining your writing style, and optimising your content for better search engine visibility. With their expert advice, you’ll be well-equipped to elevate your content writing abilities to new heights.
• Worksheets Provided
To facilitate your learning journey, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in the Content Writing module. These resources will serve as valuable references as you continue to develop and refine your content writing abilities. From brainstorming content ideas to crafting compelling headlines and structuring your articles effectively, these worksheets will guide you through the content creation process, ensuring your pieces are engaging, informative, and optimised for maximum impact.
Developed for beginners, this Professional Certificate in Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective.
Dress Code: Casual comfortable
In this course participants will learn:
CONTENT WRITING: In-Bound Marketing Mastery
• Content Marketing (Basics)
Discover the fundamentals of Content Marketing and its role in driving organic traffic, building brand authority, and generating leads. In this module, you’ll gain a deep understanding of content marketing strategies, exploring various channels and formats. Learn how to identify your target audience, conduct keyword research, and develop a content marketing plan that aligns with your business goals. Uncover the power of valuable, informative, and engaging content that positions you as an industry expert and attracts a loyal audience.
• Content Writing (In-depth)
Unlock the art of captivating Content Writing and learn how to create valuable, engaging, and shareable content across various platforms. In this module, you’ll develop the essential skills needed to craft compelling blog posts, articles, social media captions, and more. Master the art of storytelling, employ persuasive language techniques, and create a distinct brand voice that resonates with your audience. Explore the principles of effective content structure, formatting, and readability to ensure your content is easily digestible and engaging. Learn how to optimise your content for search engines, incorporate relevant keywords, and drive organic traffic to your website or platform. With a focus on providing value to your audience, you’ll develop the ability to create content that not only informs but also entertains and inspires.
• Practical Assignment
Put your newly acquired Content Writing skills to the test with our practical assignment. Apply the knowledge and techniques learned in the previous module to create compelling content pieces that educate, entertain, and inspire your target audience. Whether it’s a blog post, social media update, or informative article, you’ll have the opportunity to showcase your creativity and writing prowess. Receive personalised feedback from our expert instructors, who will provide insights on how to enhance your content writing style, structure, and engagement levels.
• Assessment of Assignment
Our expert instructors will assess your Content Writing assignment, providing valuable feedback to help you fine-tune your skills. Embrace their guidance as they review your content’s clarity, engagement, and effectiveness in conveying your message. Gain actionable insights on areas of improvement, such as incorporating storytelling techniques, refining your writing style, and optimising your content for better search engine visibility. With their expert advice, you’ll be well-equipped to elevate your content writing abilities to new heights.
• Worksheets Provided
To facilitate your learning journey, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in the Content Writing module. These resources will serve as valuable references as you continue to develop and refine your content writing abilities. From brainstorming content ideas to crafting compelling headlines and structuring your articles effectively, these worksheets will guide you through the content creation process, ensuring your pieces are engaging, informative, and optimised for maximum impact.
FEATURED TESTIMONIAL
★★★★★
This 2-day course is designed to provide participants with a comprehensive understanding of the fundamentals of Advertising and Sales Promotions. Participants will gain insights into the key principles, strategies, and techniques that form the foundation of successful Advertising & Sales Promotion campaigns.
Welcome to the Fundamentals of Advertising & Sales Promotions course, designed specifically for beginners eager to explore the dynamic world of marketing. In this comprehensive journey, participants will delve into the core principles and strategies that underpin successful advertising and sales promotions. From understanding consumer behaviour to crafting compelling messages and implementing effective promotional campaigns, this course provides a solid foundation for individuals aspiring to excel in the field of marketing. Whether you’re a newcomer to the industry or seeking to enhance your knowledge, join us as we unravel the essentials of advertising and sales promotions, unlocking pathways to strategic marketing success.
Course Name: Professional Certificate in Fundamentals of Advertising Course
Training Type: For Individuals & Companies (HRDC Claimable course)
When: Starts Every Friday (Friday to Saturday)
Duration: 2-Day Course
Time: 9.30 am to 5.00 pm
Certification: Professional Certificate Awarded
Capacity: 2 – 9 Participants
Location: KLCC (Our own classroom)
Fee: Usual: 6,475 | Early-Bird Price: RM3,475
Funding: HRDC & SBL Khas Claimable
Discounts: Individual & Student discount available
Meals: Provided
Dress Code: Casual comfortable
Parking: Provided
Surau: Available
Day 1: Fundamentals of Advertising & Sales Promotions
Course Outline:
Introduction to Advertising
Advertising Objectives and Strategies
Understanding Consumer Behaviour
Q&A, Recap & Knowledge Check
• Open floor for questions and discussions
• Recap of key concepts covered during the day
Day 2: Fundamentals of Advertising & Sales Promotions
Review & Knowledge Check
Advertising Channels and Platforms
Crafting Effective Advertising & Promotions Activities
6.1 Unique Selling Proposition (USP) Identification
6.2 Advertising Budget Setting
Campaign Planning and Flow Chart
Designing Effective Sales Promotions
6.3 Designing Effective Sales Promotions
6.4 Considerations When Designing Sales Promotions
6.6 Templates and Formats for Advertising Campaigns
Legal and Ethical Considerations in Advertising
Wrap-up and Q&A
END OF COURSE
Welcome to the Fundamentals of Advertising & Sales Promotions course, designed specifically for beginners eager to explore the dynamic world of marketing. In this comprehensive journey, participants will delve into the core principles and strategies that underpin successful advertising and sales promotions. From understanding consumer behaviour to crafting compelling messages and implementing effective promotional campaigns, this course provides a solid foundation for individuals aspiring to excel in the field of marketing. Whether you’re a newcomer to the industry or seeking to enhance your knowledge, join us as we unravel the essentials of advertising and sales promotions, unlocking pathways to strategic marketing success.
Course Name: Professional Certificate in Fundamentals of Advertising Course
Training Type: For Individuals & Companies (HRDC Claimable course)
When: Starts Every Friday (Friday to Saturday)
Duration: 2-Day Course
Time: 9.30 am to 5.00 pm
Certification: Professional Certificate Awarded
Capacity: 2 – 9 Participants
Location: KLCC (Our own classroom)
Fee: Usual: 6,475 | Early-Bird Price: RM3,475
Funding: HRDC & SBL Khas Claimable
Discounts: Individual & Student discount available
Meals: Provided
Dress Code: Casual comfortable
Parking: Provided
Surau: Available
Day 1: Fundamentals of Advertising & Sales Promotions
Course Outline:
Introduction to Advertising
Advertising Objectives and Strategies
Understanding Consumer Behaviour
Q&A, Recap & Knowledge Check
• Open floor for questions and discussions
• Recap of key concepts covered during the day
Day 2: Fundamentals of Advertising & Sales Promotions
Review & Knowledge Check
Advertising Channels and Platforms
Crafting Effective Advertising & Promotions Activities
6.1 Unique Selling Proposition (USP) Identification
6.2 Advertising Budget Setting
Campaign Planning and Flow Chart
Designing Effective Sales Promotions
6.3 Designing Effective Sales Promotions
6.4 Considerations When Designing Sales Promotions
6.6 Templates and Formats for Advertising Campaigns
Legal and Ethical Considerations in Advertising
Wrap-up and Q&A
END OF COURSE
FEATURED TESTIMONIAL
★★★★★
“Sumita is an outstanding marketing and advertising trainer who goes above and beyond to ensure her students succeed. Her practical approach, real-world examples, and interactive training sessions make learning enjoyable and effective. I’ve gained invaluable insights into crafting compelling marketing and advertising campaigns under Sumita’s guidance. She is truly a master in her field.” – Shikin
Dive into the world of marketing with our Fundamentals of Marketing for Beginners 2-Day course! Perfect for anyone looking to grasp the essentials of marketing, this course provides a clear roadmap to understanding key concepts and strategies. From defining target audiences to creating impactful messaging and utilising digital channels, you’ll gain valuable insights and practical skills to navigate the dynamic landscape of marketing. Join us and embark on your journey to mastering the fundamentals of marketing!
Delve into the dynamic realm of marketing with our comprehensive Fundamentals of Marketing for Beginners Course! Tailored for individuals eager to grasp the core principles of marketing, this course offers a structured approach to unraveling key concepts and strategies. You’ll explore essential topics such as identifying target audiences, crafting compelling messaging, and harnessing the power of digital platforms to amplify your brand’s reach. Through engaging lessons and hands-on exercises, you’ll develop the foundational knowledge and practical skills needed to thrive in the ever-evolving field of marketing. Join us on this transformative journey and unlock the potential to propel your marketing endeavours to new heights!
Course Name: Professional Certificate in Fundamentals of Marketing Course
Training Type: For Individuals & Companies (Non HRDC Claimable course)
When: Starts Every Wednesday (Wednesday to Thursday)
Duration: 2-Day Course
Time: 9.30 am to 5.00 pm
Certification: Professional Certificate Awarded
Capacity: 2 – 9 Participants
Location: KLCC (Our own classroom)
Fee: Usual: 6,475 | Launch Price: RM2,995
Discounts: NA
Meals: Provided
Parking: Provided
Surau: Available
In this 2-Day Course participants will learn:
FUNDAMENTALS OF MARKETING
DAY 1: FUNDAMENTALS OF MARKETING FOR BEGINNERS
• Overview of Marketing
• Marketing Mix (7 Ps formerly called 4Ps & S)
• Market Research and Analysis
• Q&A, Recap & Knowledge Check
DAY 2: FUNDAMENTALS OF MARKETING FOR BEGINNERS
• Review & Knowledge Check
• Market Segmentation and Targeting
• SWOT Analysis & PEST Analysis
• Marketing Communications (Marcom)
• Understanding Consumer Behaviour
• Q&A and Recap
• Closing Remarks & Certificate Presentation
Delve into the dynamic realm of marketing with our comprehensive Fundamentals of Marketing for Beginners Course! Tailored for individuals eager to grasp the core principles of marketing, this course offers a structured approach to unraveling key concepts and strategies. You’ll explore essential topics such as identifying target audiences, crafting compelling messaging, and harnessing the power of digital platforms to amplify your brand’s reach. Through engaging lessons and hands-on exercises, you’ll develop the foundational knowledge and practical skills needed to thrive in the ever-evolving field of marketing. Join us on this transformative journey and unlock the potential to propel your marketing endeavours to new heights!
Course Name: Professional Certificate in Fundamentals of Marketing Course
Training Type: For Individuals & Companies (Non HRDC Claimable course)
When: Starts Every Wednesday (Wednesday to Thursday)
Duration: 2-Day Course
Time: 9.30 am to 5.00 pm
Certification: Professional Certificate Awarded
Capacity: 2 – 9 Participants
Location: KLCC (Our own classroom)
Fee: Usual: 6,475 | Launch Price: RM2,995
Discounts: NA
Meals: Provided
Parking: Provided
Surau: Available
In this 2-Day Course participants will learn:
FUNDAMENTALS OF MARKETING
DAY 1: FUNDAMENTALS OF MARKETING FOR BEGINNERS
• Overview of Marketing
• Marketing Mix (7 Ps formerly called 4Ps & S)
• Market Research and Analysis
• Q&A, Recap & Knowledge Check
DAY 2: FUNDAMENTALS OF MARKETING FOR BEGINNERS
• Review & Knowledge Check
• Market Segmentation and Targeting
• SWOT Analysis & PEST Analysis
• Marketing Communications (Marcom)
• Understanding Consumer Behaviour
• Q&A and Recap
• Closing Remarks & Certificate Presentation
Watch Our Brand New YouTube Shorts & Videos!
Get Copywriting, Content Writing and Marketing tips and lessons through our new Video Podcast! Watch and Subscribe to our YouTube Channel for more useful and handy information today!
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INTRODUCING NANDY INSTITUTE
Effective 2026, the School of Digital Advertising will operate under a new brand identity, NANDY INSTITUTE.
This evolution reflects our commitment to offering a broader portfolio of professional courses across multiple disciplines, while maintaining the same standards of excellence our learners and partners trust.
Our Brand Promise
Expert-led. Industry-driven. Future-ready.
At NANDY INSTITUTE, every programme is designed and delivered by carefully selected industry experts to ensure practical, relevant, and results-driven learning.
Why the Change?
As our scope of training has expanded beyond digital advertising, the transition to NANDY INSTITUTE allows us to better represent who we are today and where we are heading. The new brand supports our long-term vision to become a leading professional education institute offering high-impact training across multiple disciplines.
What Remains the Same?
The same experienced leadership and faculty
The same commitment to high-quality, practical training
The same focus on real-world skills and industry relevance.
Only the name is changing. Our standards, values, and dedication to learner success remain unchanged.
Looking Ahead
NANDY INSTITUTE marks the next chapter in our journey – one that embraces innovation, future-ready skills, and continuous learning across evolving industries.
