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Joy Nandy

WORDS SELL

May it be a post, advertisement, video, podcast or blog, the foundation of any piece of content we create for Digital Marketing and Branding is Words. This is because “Words Sell”. Learning Copywriting, Content Writing and Content Creation with us is the right choice for you and your team because we are Malaysia’s ONLY specialist in teaching these subjects catered to companies and individuals since 2017 and according to our past participants – we are “Malaysia’s Best”. – Joy Nandy, Founder, 38 Years Copywriting & Advertising Experience, Former Advertising Agency Owner and College Lecturer in London, UK

Malaysia's ONLY Specialist in Writing for Digital Marketing Courses

Your Complete Copywriting, Content Writing, Content Marketing & Content Creator Courses in Malaysia

So you wish to market and advertise your products or services online, but not sure how to write and design your ads or posts? On the other hand, you may wish to rank your website on the first pages of Search Engines, but you have no clue how to do it? You’re on the right page! We are able to teach you everything you need to learn in Digital Marketing – the easy way. We have specially developed several exclusive courses for beginners to Social Media Marketing and Digital Marketing such as yourself. In our exclusive courses, we will teach you how to write and design professional Digital Marketing content for better engagement and sales from your target audiences. We are Malaysia’s ONLY Specialist in “Writing for Digital Marketing”. Further, we will also introduce and teach you the ideal Digital Marketing platforms to use in order to achieve your Marketing and Advertising goals in a step-by-step hands-on method. These are the only COMPLETE Digital Marketing courses that cover Copywriting, Content Writing, Content Marketing, Advertisement & Post Design, and Digital Marketing Techniques that are taught by experienced Advertising Professionals. Scroll down to view our past participants’ reviews and our courses that can help you or your staff create content for Digital Marketing to bring in the sales.

IMMERSIVE LEARNING EXPERIENCE

Break away from the ordinary with our immersive learning experience. Our unique course structure and teaching methods distinguish us from typical training programmes, designed to enhance your success. Many past participants have praised our training sessions as unlike anything they’ve attended before. Join our courses to discover our difference – the difference that makes you extraordinary.

THEORY

Gain an in-depth grasp of the subject with our exhaustive theoretical coverage, ensuring you understand every fundamental concept.

WRITING SYSTEM

Our proprietary Writing System works as a roadmap for your mind to come up with professional-level Digital Marketing content every time!

PRACTICAL

Cement lesson comprehension with practical assignments and projects, enabling participants to put theory into practice effectively.

ASSESSMENT

Loved by our previous participants! Get personalised feedback on your assignments to pinpoint areas for improvement accurately.

FEATURED TESTIMONIAL

★★★★★

``He's a fantastic trainer!``

Thank you so much for conducting a great course. Mr. Joy did very well throughout the whole training. He’s a fantastic trainer! His presentation style is great with lots of opportunities for us to ask questions. I learned a lot from Mr. Joy throughout the whole training session. The course was very informative and incredibly useful for me. It helps to improve my writing skills whether in advertisements or blogs or social media. – Anne, SONOVO Technology

SCHOOL OF DIGITAL ADVERTISING LOGO

OUR POPULAR PUBLIC COURSES

(FACE-TO-FACE CLASSES IN KLCC)

Here are some of our popular courses that companies have sent their staff to be up skilled in. Why not send some of your staff too, or register yourself? Now we have regular class start dates every month. You may simply pick the date you wish to attend your course completely at your convenience. Our Training Centre, where your classes are held, is strategically located in the heart of Kuala Lumpur City Centre for your added convenience. We also provide you with free secured parking onsite. If you are coming from other states or overseas, you shall be spoilt for choice with the many hotels that are a mere walking distance to us.

FEATURED TESTIMONIAL

★★★★★

``It was an honour to learn from the best.``

Mr. Joy Nandy made Copywriting & Content Writing enjoyable to me. It was an honour to learn from the best. After 5 years of Event Planning & Management, my company adds an extra job scope that involves Copywriting & Content Writing. With Joy Nandy’s guidance, I could explore different ways and techniques of Copywriting. – Shiveniess, PENANG PORT

BESTSELLER!

PROFESSIONAL CERTIFICATE IN COPYWRITING & CONTENT WRITING

BECOME A PROFESSIONAL WRITER IN JUST 2 DAYS!

In this course, participants will learn everything there is to know about the 2 most important kinds of Writing used for Advertising and Digital Marketing that you will not need to attend another Writing Course again. After you have attended this unique Writing Course, you shall be able to write ANY kind of Content or Advertisement for Digital Marketing with ease and confidence. This course starts every Monday of the week. Available as Public Training and In-House Company Training.

Course Overview

This Professional Certificate in Copywriting & Content Writing Course will teach you the 2 kinds of Writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the 2 Writing types required to write any kind of Digital Marketing content, may they be for Digital Advertisements, Blogs, Website, or Social Media. This is your complete writing course for everything you need to excel in Digital Marketing and is exclusive to us. Please view the Course Content.

Details

Course Name: Professional Certificate in Copywriting & Content Writing

Training Type: Public Course (HRDC Claimable course)
When: Starts every Monday
Duration: 2-Day Course (Monday & Tuesday)
Time: 10.00 am to 5.30 pm each day
Course Delivery: Face-to-Face (Physical class)
Certification: Professional Certificate Awarded
Capacity: 1 – 9 Participants
Location: KLCC (Our own classroom)
Fee: Usual: 6,475 | Early Bird: 3,475 
Funding: HRDC & SBL Khas Claimable
Discounts: Individual & Student discount available
Meals: Provided
Dress Code: Casual comfortable
Parking: Provided
Surau: Available

Course Content

Supercharge Your Writing Skills and Dominate Out-Bound & In-Bound Marketing!

Harness the power of persuasive writing and compelling content creation with our comprehensive Copywriting & Content Writing Course. Join us for an action-packed journey as we delve into the art of out-bound and in-bound marketing strategies! In this special 2-Day Copywriting & Content Writing Course, you will learn:

 

DAY 1: COPYWRITING

Out-Bound Marketing Mastery

 

Advertising Principles

Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.

 

Copywriting (In-depth)

Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.

 

Advertisement/Social Media Post Design

Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.

 

Practical Assignment

Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.

 

Assessment of Assignment

Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.

 

Worksheets Provided

To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.

 

DAY 2: CONTENT WRITING

In-Bound Marketing Mastery

 

Content Marketing (Basics)

Discover the fundamentals of Content Marketing and its role in driving organic traffic, building brand authority, and generating leads. In this module, you’ll gain a deep understanding of content marketing strategies, exploring various channels and formats. Learn how to identify your target audience, conduct keyword research, and develop a content marketing plan that aligns with your business goals. Uncover the power of valuable, informative, and engaging content that positions you as an industry expert and attracts a loyal audience.

 

Content Writing (In-depth)

Unlock the art of captivating Content Writing and learn how to create valuable, engaging, and shareable content across various platforms. In this module, you’ll develop the essential skills needed to craft compelling blog posts, articles, social media captions, and more. Master the art of storytelling, employ persuasive language techniques, and create a distinct brand voice that resonates with your audience. Explore the principles of effective content structure, formatting, and readability to ensure your content is easily digestible and engaging. Learn how to optimise your content for search engines, incorporate relevant keywords, and drive organic traffic to your website or platform. With a focus on providing value to your audience, you’ll develop the ability to create content that not only informs but also entertains and inspires.

 

Practical Assignment

Put your newly acquired Content Writing skills to the test with our practical assignment. Apply the knowledge and techniques learned in the previous module to create compelling content pieces that educate, entertain, and inspire your target audience. Whether it’s a blog post, social media update, or informative article, you’ll have the opportunity to showcase your creativity and writing prowess. Receive personalised feedback from our expert instructors, who will provide insights on how to enhance your content writing style, structure, and engagement levels.

 

Assessment of Assignment

Our expert instructors will assess your Content Writing assignment, providing valuable feedback to help you fine-tune your skills. Embrace their guidance as they review your content’s clarity, engagement, and effectiveness in conveying your message. Gain actionable insights on areas of improvement, such as incorporating storytelling techniques, refining your writing style, and optimising your content for better search engine visibility. With their expert advice, you’ll be well-equipped to elevate your content writing abilities to new heights.

 

Worksheets Provided

To facilitate your learning journey, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in the Content Writing module. These resources will serve as valuable references as you continue to develop and refine your content writing abilities. From brainstorming content ideas to crafting compelling headlines and structuring your articles effectively, these worksheets will guide you through the content creation process, ensuring your pieces are engaging, informative, and optimised for maximum impact.

 

Guarantee Your Spot Today!

Don’t miss out on the opportunity to supercharge your marketing skills and unleash your creative potential. Spaces in our Copywriting & Content Writing Course are limited! Secure your spot now and gain access to our exclusive bonus materials, including writing templates. By joining our course, you’ll not only gain valuable knowledge and practical skills, but you’ll also become part of a community of like-minded individuals passionate about mastering the art of persuasive writing and effective content creation.

Enrol today and become a marketing powerhouse! Let us equip you with the skills and knowledge to dominate the world of out-bound and in-bound marketing like never before!

 

▶︎ SEE FULL COURSE DETAILS

Enrol Today

*State name as you wish it on your Certificate
*State name as you wish it on your Certificate
*State name as you wish it on your Certificate
*State name as you wish it on your Certificate
*State name as you wish it on your Certificate
*Only if this form is filled out by a HR Personnel
*Contact number of 1st Participant or HR Personnel
*The person communicating with us
*Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
* HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.

Have a question? Send us an email…

    Your Name (required)

    Your Email (required)

    Subject

    Your Message

    We will get back to you within one business day.

    OVERVIEW

    Course Overview

    This Professional Certificate in Copywriting & Content Writing Course will teach you the 2 kinds of Writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the 2 Writing types required to write any kind of Digital Marketing content, may they be for Digital Advertisements, Blogs, Website, or Social Media. This is your complete writing course for everything you need to excel in Digital Marketing and is exclusive to us. Please view the Course Content.

    DETAILS

    Details

    Course Name: Professional Certificate in Copywriting & Content Writing

    Training Type: Public Course (HRDC Claimable course)
    When: Starts every Monday
    Duration: 2-Day Course (Monday & Tuesday)
    Time: 10.00 am to 5.30 pm each day
    Course Delivery: Face-to-Face (Physical class)
    Certification: Professional Certificate Awarded
    Capacity: 1 – 9 Participants
    Location: KLCC (Our own classroom)
    Fee: Usual: 6,475 | Early Bird: 3,475 
    Funding: HRDC & SBL Khas Claimable
    Discounts: Individual & Student discount available
    Meals: Provided
    Dress Code: Casual comfortable
    Parking: Provided
    Surau: Available
    COURSE CONTENT

    Course Content

    Supercharge Your Writing Skills and Dominate Out-Bound & In-Bound Marketing!

    Harness the power of persuasive writing and compelling content creation with our comprehensive Copywriting & Content Writing Course. Join us for an action-packed journey as we delve into the art of out-bound and in-bound marketing strategies! In this special 2-Day Copywriting & Content Writing Course, you will learn:

     

    DAY 1: COPYWRITING

    Out-Bound Marketing Mastery

     

    Advertising Principles

    Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.

     

    Copywriting (In-depth)

    Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.

     

    Advertisement/Social Media Post Design

    Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.

     

    Practical Assignment

    Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.

     

    Assessment of Assignment

    Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.

     

    Worksheets Provided

    To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.

     

    DAY 2: CONTENT WRITING

    In-Bound Marketing Mastery

     

    Content Marketing (Basics)

    Discover the fundamentals of Content Marketing and its role in driving organic traffic, building brand authority, and generating leads. In this module, you’ll gain a deep understanding of content marketing strategies, exploring various channels and formats. Learn how to identify your target audience, conduct keyword research, and develop a content marketing plan that aligns with your business goals. Uncover the power of valuable, informative, and engaging content that positions you as an industry expert and attracts a loyal audience.

     

    Content Writing (In-depth)

    Unlock the art of captivating Content Writing and learn how to create valuable, engaging, and shareable content across various platforms. In this module, you’ll develop the essential skills needed to craft compelling blog posts, articles, social media captions, and more. Master the art of storytelling, employ persuasive language techniques, and create a distinct brand voice that resonates with your audience. Explore the principles of effective content structure, formatting, and readability to ensure your content is easily digestible and engaging. Learn how to optimise your content for search engines, incorporate relevant keywords, and drive organic traffic to your website or platform. With a focus on providing value to your audience, you’ll develop the ability to create content that not only informs but also entertains and inspires.

     

    Practical Assignment

    Put your newly acquired Content Writing skills to the test with our practical assignment. Apply the knowledge and techniques learned in the previous module to create compelling content pieces that educate, entertain, and inspire your target audience. Whether it’s a blog post, social media update, or informative article, you’ll have the opportunity to showcase your creativity and writing prowess. Receive personalised feedback from our expert instructors, who will provide insights on how to enhance your content writing style, structure, and engagement levels.

     

    Assessment of Assignment

    Our expert instructors will assess your Content Writing assignment, providing valuable feedback to help you fine-tune your skills. Embrace their guidance as they review your content’s clarity, engagement, and effectiveness in conveying your message. Gain actionable insights on areas of improvement, such as incorporating storytelling techniques, refining your writing style, and optimising your content for better search engine visibility. With their expert advice, you’ll be well-equipped to elevate your content writing abilities to new heights.

     

    Worksheets Provided

    To facilitate your learning journey, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in the Content Writing module. These resources will serve as valuable references as you continue to develop and refine your content writing abilities. From brainstorming content ideas to crafting compelling headlines and structuring your articles effectively, these worksheets will guide you through the content creation process, ensuring your pieces are engaging, informative, and optimised for maximum impact.

     

    Guarantee Your Spot Today!

    Don’t miss out on the opportunity to supercharge your marketing skills and unleash your creative potential. Spaces in our Copywriting & Content Writing Course are limited! Secure your spot now and gain access to our exclusive bonus materials, including writing templates. By joining our course, you’ll not only gain valuable knowledge and practical skills, but you’ll also become part of a community of like-minded individuals passionate about mastering the art of persuasive writing and effective content creation.

    Enrol today and become a marketing powerhouse! Let us equip you with the skills and knowledge to dominate the world of out-bound and in-bound marketing like never before!

     

    ▶︎ SEE FULL COURSE DETAILS

    ENROL

    Enrol Today

    *State name as you wish it on your Certificate
    *State name as you wish it on your Certificate
    *State name as you wish it on your Certificate
    *State name as you wish it on your Certificate
    *State name as you wish it on your Certificate
    *Only if this form is filled out by a HR Personnel
    *Contact number of 1st Participant or HR Personnel
    *The person communicating with us
    *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
    * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.
    INQUIRE

    Have a question? Send us an email…

      Your Name (required)

      Your Email (required)

      Subject

      Your Message

      We will get back to you within one business day.

      THIS COURSE IS THE MOST POPULAR CHOICE FOR IN-HOUSE COMPANY TRAINING

      FEATURED TESTIMONIAL

      ★★★★★

      ``I am so grateful to have personally learned from the Master himself.``

      I’ve been in digital marketing for quite a few years and I thought I knew it all. However, unexpectedly, I realized I had missed the fundamentals of marketing. I am so grateful to have personally learned from the Master himself. I never thought that old techniques would be the answer to my challenges in practicing digital marketing. – Kadaywell, KODOU/Malaysia Technology Development Corp. (MTDC)

      POPULAR!

      PROFESSIONAL CERTIFICATE IN COPYWRITING

      LEARN PROFESSIONAL COPYWRITING IN ONLY ONE DAY

      A Copywriter writes text or copy to do a specific job, that is, to promote or sell products, or to bring awareness to something in the shortest and quickest possible way. Learn how to write Sales Copy that converts and brings in sales in this special course taught by a trainer who has 35 years of Copywriting & Advertising Agency experience.

      Course Overview

      In this Professional Certificate in Copywriting course you will learn the rules for writing sales copy for advertisements and promotional materials. You will also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course also covers Advertising & Marketing Principles and Graphic Design to make the lessons comprehensive and participants shall leave with a fully designed and written advertisement by the end of the course.

      Details

      Course Name: Professional Certificate in Copywriting

      Training Type: For Individuals Only (Non HRDC Claimable course)

      When: Starts on Monday

      Duration: One-Day Course

      Time: 10.00 am to 5.00 pm

      Certification: Professional Certificate Awarded

      Capacity: 1 – 9 Participants

      Location: KLCC (Our own classroom)

      Fee: RM2,475 | Early Bird: RM1,745

      Meals: Provided

      Dress Code: Casual comfortable

      Parking: Provided

      Surau: Available

      Course Content

      In this course participants will learn:

       

      COPYWRITING: Out-Bound Marketing Mastery

       

      Advertising Principles

      Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.

       

       Copywriting (In-depth)

      Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.

       

       Advertisement/Social Media Post Design

      Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.

       

       Practical Assignment

      Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.

       

       Assessment of Assignment

      Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.

       

       Worksheets Provided

      To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.

       

      VIEW FULL COURSE CONTENT

      Enrol Today

      *State name as you wish it on your Certificate
      *State name as you wish it on your Certificate
      *State name as you wish it on your Certificate
      *State name as you wish it on your Certificate
      *State name as you wish it on your Certificate
      *Only if this form is filled out by a HR Personnel
      *Contact number of 1st Participant or HR Personnel
      *The person communicating with us
      *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
      * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.

      Have a question? Send us an email…

        Your Name (required)

        Your Email (required)

        Subject

        Your Message

        We will get back to you within one business day.

        OVERVIEW

        Course Overview

        In this Professional Certificate in Copywriting course you will learn the rules for writing sales copy for advertisements and promotional materials. You will also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course also covers Advertising & Marketing Principles and Graphic Design to make the lessons comprehensive and participants shall leave with a fully designed and written advertisement by the end of the course.

        DETAILS

        Details

        Course Name: Professional Certificate in Copywriting

        Training Type: For Individuals Only (Non HRDC Claimable course)

        When: Starts on Monday

        Duration: One-Day Course

        Time: 10.00 am to 5.00 pm

        Certification: Professional Certificate Awarded

        Capacity: 1 – 9 Participants

        Location: KLCC (Our own classroom)

        Fee: RM2,475 | Early Bird: RM1,745

        Meals: Provided

        Dress Code: Casual comfortable

        Parking: Provided

        Surau: Available

        COURSE CONTENT

        Course Content

        In this course participants will learn:

         

        COPYWRITING: Out-Bound Marketing Mastery

         

        Advertising Principles

        Learn Advertising Principles and craft compelling messages that resonate with your target audience. In this module, you’ll dive deep into the psychology of persuasion, understanding the factors that drive consumer behaviour. From identifying your target audience to developing unique selling propositions, you’ll gain a solid foundation in creating impactful advertisements that captivate attention and drive conversions.

         

         Copywriting (In-depth)

        Master the art of Copywriting and unleash your creativity in the realm of written communication. In this module, you’ll learn the principles and techniques behind persuasive copywriting that compels readers to take action. Discover the power of persuasive language, storytelling, and emotional triggers to create compelling copy. From crafting attention-grabbing headlines to developing engaging body content and effective calls-to-action, you’ll develop the skills to captivate readers and inspire action.

         

         Advertisement/Social Media Post Design

        Learn the fundamentals of impactful advertisement design and how to create visually stunning and attention-grabbing ads. In this module, you’ll explore the principles of design, colour psychology, and layout composition to create advertisements that leave a lasting impression. From selecting the right images and fonts to arranging elements strategically, you’ll master the art of visual communication. Combine your newfound design skills with persuasive copy to create advertisements that stand out from the crowd.

         

         Practical Assignment

        Put your knowledge into practice with our practical assignment, where you’ll have the opportunity to create compelling advertisements from scratch. Apply the principles and techniques you’ve learned in the previous modules and develop advertisements that effectively convey your message and connect with your target audience. Receive personalised feedback from our expert instructors, who will guide you in refining your creative execution and ensuring your advertisements hit the mark.

         

         Assessment of Assignment

        Our dedicated instructors will assess your assignment, providing valuable insights and guidance to help you refine your skills further. Benefit from their expertise as they review your creative execution, messaging, and overall effectiveness. You’ll receive actionable feedback that will enable you to enhance your copywriting and advertisement design abilities, setting you up for success in the competitive marketing landscape.

         

         Worksheets Provided

        To enhance your learning experience, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in each module. These practical resources will serve as valuable references throughout your marketing journey. From brainstorming ideas to developing compelling headlines and structuring your copy effectively, these worksheets will guide you step-by-step, ensuring you apply the principles and techniques effectively.

         

        VIEW FULL COURSE CONTENT

        ENROL

        Enrol Today

        *State name as you wish it on your Certificate
        *State name as you wish it on your Certificate
        *State name as you wish it on your Certificate
        *State name as you wish it on your Certificate
        *State name as you wish it on your Certificate
        *Only if this form is filled out by a HR Personnel
        *Contact number of 1st Participant or HR Personnel
        *The person communicating with us
        *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
        * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.
        INQUIRE

        Have a question? Send us an email…

          Your Name (required)

          Your Email (required)

          Subject

          Your Message

          We will get back to you within one business day.

          FEATURED TESTIMONIAL

          ★★★★★

          ``Mr. Joy really knows what he’s doing.``

          Mr. Joy really knows what he’s doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul, PETRONAS

          FAVOURITE

          PROFESSIONAL CERTIFICATE IN CONTENT WRITING

          LEARN TO WRITE SEARCH ENGINE OPTIMISED BLOGS IN JUST ONE DAY

          After you have attended this Content Writing Course, you shall be able to write Content for Websites, Blog Articles, Search Engine Marketing (SEM), and Search Engine Optimised (SEO) Copy that shall help your Content and website rank high on Search Engines to attract sales or subscriptions.

          Course Overview

          Developed for beginners, this Professional Certificate in Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective.

          Details

          Course Name: Professional Certificate in Content Writing
          Training Type: For Individuals Only (Non HRDC Claimable course)
          When: Starts on Tuesday
          Duration: One-Day Course
          Time: 10.00 am to 5.00 pm
          Certification: Professional Certificate Awarded
          Capacity: 1 – 9 Participants
          Location: KLCC (Our own classroom)
          Fee: RM2,475 | Early Bird: RM1,745
          Meals: Provided

          Dress Code: Casual comfortable

          Parking: Provided
          Surau: Available

          Course Content

          In this course participants will learn:

           

          CONTENT WRITING: In-Bound Marketing Mastery

           

           Content Marketing (Basics)

          Discover the fundamentals of Content Marketing and its role in driving organic traffic, building brand authority, and generating leads. In this module, you’ll gain a deep understanding of content marketing strategies, exploring various channels and formats. Learn how to identify your target audience, conduct keyword research, and develop a content marketing plan that aligns with your business goals. Uncover the power of valuable, informative, and engaging content that positions you as an industry expert and attracts a loyal audience.

           

          Content Writing (In-depth)

          Unlock the art of captivating Content Writing and learn how to create valuable, engaging, and shareable content across various platforms. In this module, you’ll develop the essential skills needed to craft compelling blog posts, articles, social media captions, and more. Master the art of storytelling, employ persuasive language techniques, and create a distinct brand voice that resonates with your audience. Explore the principles of effective content structure, formatting, and readability to ensure your content is easily digestible and engaging. Learn how to optimise your content for search engines, incorporate relevant keywords, and drive organic traffic to your website or platform. With a focus on providing value to your audience, you’ll develop the ability to create content that not only informs but also entertains and inspires.

           

           Practical Assignment

          Put your newly acquired Content Writing skills to the test with our practical assignment. Apply the knowledge and techniques learned in the previous module to create compelling content pieces that educate, entertain, and inspire your target audience. Whether it’s a blog post, social media update, or informative article, you’ll have the opportunity to showcase your creativity and writing prowess. Receive personalised feedback from our expert instructors, who will provide insights on how to enhance your content writing style, structure, and engagement levels.

           

           Assessment of Assignment

          Our expert instructors will assess your Content Writing assignment, providing valuable feedback to help you fine-tune your skills. Embrace their guidance as they review your content’s clarity, engagement, and effectiveness in conveying your message. Gain actionable insights on areas of improvement, such as incorporating storytelling techniques, refining your writing style, and optimising your content for better search engine visibility. With their expert advice, you’ll be well-equipped to elevate your content writing abilities to new heights.

           

           Worksheets Provided

          To facilitate your learning journey, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in the Content Writing module. These resources will serve as valuable references as you continue to develop and refine your content writing abilities. From brainstorming content ideas to crafting compelling headlines and structuring your articles effectively, these worksheets will guide you through the content creation process, ensuring your pieces are engaging, informative, and optimised for maximum impact.

           

          VIEW FULL COURSE CONTENT

          Enrol Today

          *State name as you wish it on your Certificate
          *State name as you wish it on your Certificate
          *State name as you wish it on your Certificate
          *State name as you wish it on your Certificate
          *State name as you wish it on your Certificate
          *Only if this form is filled out by a HR Personnel
          *Contact number of 1st Participant or HR Personnel
          *The person communicating with us
          *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
          * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.

          Have a question? Send us an email…

            Your Name (required)

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            Subject

            Your Message

            We will get back to you within one business day.

            OVERVIEW

            Course Overview

            Developed for beginners, this Professional Certificate in Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective.

            DETAILS

            Details

            Course Name: Professional Certificate in Content Writing
            Training Type: For Individuals Only (Non HRDC Claimable course)
            When: Starts on Tuesday
            Duration: One-Day Course
            Time: 10.00 am to 5.00 pm
            Certification: Professional Certificate Awarded
            Capacity: 1 – 9 Participants
            Location: KLCC (Our own classroom)
            Fee: RM2,475 | Early Bird: RM1,745
            Meals: Provided

            Dress Code: Casual comfortable

            Parking: Provided
            Surau: Available
            COURSE CONTENT

            Course Content

            In this course participants will learn:

             

            CONTENT WRITING: In-Bound Marketing Mastery

             

             Content Marketing (Basics)

            Discover the fundamentals of Content Marketing and its role in driving organic traffic, building brand authority, and generating leads. In this module, you’ll gain a deep understanding of content marketing strategies, exploring various channels and formats. Learn how to identify your target audience, conduct keyword research, and develop a content marketing plan that aligns with your business goals. Uncover the power of valuable, informative, and engaging content that positions you as an industry expert and attracts a loyal audience.

             

            Content Writing (In-depth)

            Unlock the art of captivating Content Writing and learn how to create valuable, engaging, and shareable content across various platforms. In this module, you’ll develop the essential skills needed to craft compelling blog posts, articles, social media captions, and more. Master the art of storytelling, employ persuasive language techniques, and create a distinct brand voice that resonates with your audience. Explore the principles of effective content structure, formatting, and readability to ensure your content is easily digestible and engaging. Learn how to optimise your content for search engines, incorporate relevant keywords, and drive organic traffic to your website or platform. With a focus on providing value to your audience, you’ll develop the ability to create content that not only informs but also entertains and inspires.

             

             Practical Assignment

            Put your newly acquired Content Writing skills to the test with our practical assignment. Apply the knowledge and techniques learned in the previous module to create compelling content pieces that educate, entertain, and inspire your target audience. Whether it’s a blog post, social media update, or informative article, you’ll have the opportunity to showcase your creativity and writing prowess. Receive personalised feedback from our expert instructors, who will provide insights on how to enhance your content writing style, structure, and engagement levels.

             

             Assessment of Assignment

            Our expert instructors will assess your Content Writing assignment, providing valuable feedback to help you fine-tune your skills. Embrace their guidance as they review your content’s clarity, engagement, and effectiveness in conveying your message. Gain actionable insights on areas of improvement, such as incorporating storytelling techniques, refining your writing style, and optimising your content for better search engine visibility. With their expert advice, you’ll be well-equipped to elevate your content writing abilities to new heights.

             

             Worksheets Provided

            To facilitate your learning journey, we’ll provide you with comprehensive worksheets that reinforce the concepts covered in the Content Writing module. These resources will serve as valuable references as you continue to develop and refine your content writing abilities. From brainstorming content ideas to crafting compelling headlines and structuring your articles effectively, these worksheets will guide you through the content creation process, ensuring your pieces are engaging, informative, and optimised for maximum impact.

             

            VIEW FULL COURSE CONTENT

            ENROL

            Enrol Today

            *State name as you wish it on your Certificate
            *State name as you wish it on your Certificate
            *State name as you wish it on your Certificate
            *State name as you wish it on your Certificate
            *State name as you wish it on your Certificate
            *Only if this form is filled out by a HR Personnel
            *Contact number of 1st Participant or HR Personnel
            *The person communicating with us
            *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
            * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.
            INQUIRE

            Have a question? Send us an email…

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              FEATURED TESTIMONIAL

              ★★★★★

              ``The Perfect Digital Advertising Guru!``

              Joy’s in-depth knowledge coupled with his 20-over years of experience in various industries makes him the perfect Digital Advertising guru! – Amalina, Sime Darby Property

              SCHOOL OF DIGITAL ADVERTISING LOGO

              NEW COURSES TO LEVEL UP YOUR GAME

              Discover the power of knowledge in Marketing and Advertising! We understand that not everyone working in Marketing has received formal training. Whether you’re transitioning from a different department or starting fresh, our new Marketing for Beginners and Advertising for Beginners courses will provide you with the essential skills and knowledge to thrive in these fast-paced fields. Level up your professional game and make an impact from the get-go! Enrol on either or both of these courses today and make yourself more marketable in your career!

              NEW COURSE!

              PROFESSIONAL CERTIFICATE IN FUNDAMENTALS OF ADVERTISING

              LEARN ADVERTISING FOR BEGINNERS IN JUST 2 DAYS!

              This 2-day course is designed to provide participants with a comprehensive understanding of the fundamentals of Advertising and Sales Promotions. Participants will gain insights into the key principles, strategies, and techniques that form the foundation of successful Advertising &  Sales Promotion campaigns.

              Welcome to the Fundamentals of Advertising & Sales Promotions course, designed specifically for beginners eager to explore the dynamic world of marketing. In this comprehensive journey, participants will delve into the core principles and strategies that underpin successful advertising and sales promotions. From understanding consumer behaviour to crafting compelling messages and implementing effective promotional campaigns, this course provides a solid foundation for individuals aspiring to excel in the field of marketing. Whether you’re a newcomer to the industry or seeking to enhance your knowledge, join us as we unravel the essentials of advertising and sales promotions, unlocking pathways to strategic marketing success.

              Details

              Course Name: Professional Certificate in Fundamentals of Advertising Course

              Training Type: For Individuals & Companies (HRDC Claimable course)

              When: Starts Every Friday (Friday to Saturday)

              Duration: 2-Day Course

              Time: 9.30 am to 5.00 pm

              Certification: Professional Certificate Awarded

              Capacity: 2 – 9 Participants

              Location: KLCC (Our own classroom)

              Fee: Usual: 6,475 | Early-Bird Price: RM3,475

              Funding: HRDC & SBL Khas Claimable

              Discounts: Individual & Student discount available

              Meals: Provided

              Dress Code: Casual comfortable

              Parking: Provided

              Surau: Available

              Day 1: Fundamentals of Advertising & Sales Promotions

              Course Outline:

              Introduction to Advertising

              • Definition and purpose of advertising
              • Historical overview of advertising
              • Evolution of advertising mediums
              • Importance of advertising in business

               

              Advertising Objectives and Strategies

              • Setting advertising objectives
              • Target audience identification
              • Creating effective advertising strategies
              • Aligning advertising with business goals

               

              Understanding Consumer Behaviour

              • Basics of consumer psychology
              • Decision-making processes
              • Factors influencing consumer behaviour
              • Applying consumer insights in advertising

               

              Q&A, Recap & Knowledge Check

              • Open floor for questions and discussions

              • Recap of key concepts covered during the day

               

              Day 2: Fundamentals of Advertising & Sales Promotions

               

              Review & Knowledge Check 

               

              Advertising Channels and Platforms

              • Above & Below the Line advertising channels (TV, radio, print, outdoor) 
              • Digital advertising platforms (social media, websites, email)
              • Choosing the right media mix for your campaign


              Crafting Effective Advertising & Promotions Activities

              6.1 Unique Selling Proposition (USP) Identification

              • Defining USP and its significance
              • Techniques for identifying and developing a compelling USP
              • Incorporating USP into advertising messaging
              • Building a consistent brand message/ standardised approach 
              • Branding and communications

              6.2 Advertising Budget Setting

              • Factors influencing budget allocation
              • Budgeting methods and approaches
              • Measuring  effectiveness in advertising and promotions 

              Campaign Planning and Flow Chart

              • Developing a comprehensive advertising campaign plan
              • Creating an  activity flow chart for campaign execution.

              Designing Effective Sales Promotions 

              6.3 Designing Effective Sales Promotions

              • Types of sales promotions
              • Creating engaging promotional offers
              • Aligning promotions with marketing objectives
              • How to measure sales promotions campaigns

              6.4 Considerations When Designing Sales Promotions

              • Understanding target audience preferences
              • Timing and seasonality considerations
              • Legal and ethical aspects of sales promotions
              • Competitive Promotional Activity 

              6.6 Templates and Formats for Advertising Campaigns

              • Introduction to advertising campaign templates
              • Customising templates for specific campaigns.

               

              Legal and Ethical Considerations in Advertising

              • Overview of advertising regulations 
              • Ethical considerations in advertising &  avoiding deceptive practices/misrepresentations
              • Case studies on advertising controversies 

              Wrap-up and Q&A 

              • Reviewing key takeaways
              • Answering participant questions
              • Providing additional resources for continued learning
              • Evaluation
              • Certificate distribution

              END OF COURSE 

              Enrol Today!

              *State name as you wish it on your Certificate
              *State name as you wish it on your Certificate
              *State name as you wish it on your Certificate
              *State name as you wish it on your Certificate
              *State name as you wish it on your Certificate
              *Only if this form is filled out by a HR Personnel
              *Contact number of 1st Participant or HR Personnel
              *The person communicating with us
              *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
              * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.

              Have a question? Send us an email…

                Your Name (required)

                Your Email (required)

                Subject

                Your Message

                We will get back to you within one business day.

                OVERVIEW

                Welcome to the Fundamentals of Advertising & Sales Promotions course, designed specifically for beginners eager to explore the dynamic world of marketing. In this comprehensive journey, participants will delve into the core principles and strategies that underpin successful advertising and sales promotions. From understanding consumer behaviour to crafting compelling messages and implementing effective promotional campaigns, this course provides a solid foundation for individuals aspiring to excel in the field of marketing. Whether you’re a newcomer to the industry or seeking to enhance your knowledge, join us as we unravel the essentials of advertising and sales promotions, unlocking pathways to strategic marketing success.

                DETAILS

                Details

                Course Name: Professional Certificate in Fundamentals of Advertising Course

                Training Type: For Individuals & Companies (HRDC Claimable course)

                When: Starts Every Friday (Friday to Saturday)

                Duration: 2-Day Course

                Time: 9.30 am to 5.00 pm

                Certification: Professional Certificate Awarded

                Capacity: 2 – 9 Participants

                Location: KLCC (Our own classroom)

                Fee: Usual: 6,475 | Early-Bird Price: RM3,475

                Funding: HRDC & SBL Khas Claimable

                Discounts: Individual & Student discount available

                Meals: Provided

                Dress Code: Casual comfortable

                Parking: Provided

                Surau: Available

                COURSE CONTENT

                Day 1: Fundamentals of Advertising & Sales Promotions

                Course Outline:

                Introduction to Advertising

                • Definition and purpose of advertising
                • Historical overview of advertising
                • Evolution of advertising mediums
                • Importance of advertising in business

                 

                Advertising Objectives and Strategies

                • Setting advertising objectives
                • Target audience identification
                • Creating effective advertising strategies
                • Aligning advertising with business goals

                 

                Understanding Consumer Behaviour

                • Basics of consumer psychology
                • Decision-making processes
                • Factors influencing consumer behaviour
                • Applying consumer insights in advertising

                 

                Q&A, Recap & Knowledge Check

                • Open floor for questions and discussions

                • Recap of key concepts covered during the day

                 

                Day 2: Fundamentals of Advertising & Sales Promotions

                 

                Review & Knowledge Check 

                 

                Advertising Channels and Platforms

                • Above & Below the Line advertising channels (TV, radio, print, outdoor) 
                • Digital advertising platforms (social media, websites, email)
                • Choosing the right media mix for your campaign


                Crafting Effective Advertising & Promotions Activities

                6.1 Unique Selling Proposition (USP) Identification

                • Defining USP and its significance
                • Techniques for identifying and developing a compelling USP
                • Incorporating USP into advertising messaging
                • Building a consistent brand message/ standardised approach 
                • Branding and communications

                6.2 Advertising Budget Setting

                • Factors influencing budget allocation
                • Budgeting methods and approaches
                • Measuring  effectiveness in advertising and promotions 

                Campaign Planning and Flow Chart

                • Developing a comprehensive advertising campaign plan
                • Creating an  activity flow chart for campaign execution.

                Designing Effective Sales Promotions 

                6.3 Designing Effective Sales Promotions

                • Types of sales promotions
                • Creating engaging promotional offers
                • Aligning promotions with marketing objectives
                • How to measure sales promotions campaigns

                6.4 Considerations When Designing Sales Promotions

                • Understanding target audience preferences
                • Timing and seasonality considerations
                • Legal and ethical aspects of sales promotions
                • Competitive Promotional Activity 

                6.6 Templates and Formats for Advertising Campaigns

                • Introduction to advertising campaign templates
                • Customising templates for specific campaigns.

                 

                Legal and Ethical Considerations in Advertising

                • Overview of advertising regulations 
                • Ethical considerations in advertising &  avoiding deceptive practices/misrepresentations
                • Case studies on advertising controversies 

                Wrap-up and Q&A 

                • Reviewing key takeaways
                • Answering participant questions
                • Providing additional resources for continued learning
                • Evaluation
                • Certificate distribution

                END OF COURSE 

                ENROL

                Enrol Today!

                *State name as you wish it on your Certificate
                *State name as you wish it on your Certificate
                *State name as you wish it on your Certificate
                *State name as you wish it on your Certificate
                *State name as you wish it on your Certificate
                *Only if this form is filled out by a HR Personnel
                *Contact number of 1st Participant or HR Personnel
                *The person communicating with us
                *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
                * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.
                INQUIRE

                Have a question? Send us an email…

                  Your Name (required)

                  Your Email (required)

                  Subject

                  Your Message

                  We will get back to you within one business day.

                  FEATURED TESTIMONIAL

                  ★★★★★

                  ``She is truly a master in her field.``

                  “Sumita is an outstanding marketing and advertising trainer who goes above and beyond to ensure her students succeed. Her practical approach, real-world examples, and interactive training sessions make learning enjoyable and effective. I’ve gained invaluable insights into crafting compelling marketing and advertising campaigns under Sumita’s guidance. She is truly a master in her field.” – Shikin

                  NEW COURSE!

                  PROFESSIONAL CERTIFICATE IN FUNDAMENTALS OF MARKETING

                  LEARN MARKETING FOR BEGINNERS IN JUST 2 DAYS!

                  Dive into the world of marketing with our Fundamentals of Marketing for Beginners 2-Day course! Perfect for anyone looking to grasp the essentials of marketing, this course provides a clear roadmap to understanding key concepts and strategies. From defining target audiences to creating impactful messaging and utilising digital channels, you’ll gain valuable insights and practical skills to navigate the dynamic landscape of marketing. Join us and embark on your journey to mastering the fundamentals of marketing!

                  Course Overview

                  Delve into the dynamic realm of marketing with our comprehensive Fundamentals of Marketing for Beginners Course! Tailored for individuals eager to grasp the core principles of marketing, this course offers a structured approach to unraveling key concepts and strategies. You’ll explore essential topics such as identifying target audiences, crafting compelling messaging, and harnessing the power of digital platforms to amplify your brand’s reach. Through engaging lessons and hands-on exercises, you’ll develop the foundational knowledge and practical skills needed to thrive in the ever-evolving field of marketing. Join us on this transformative journey and unlock the potential to propel your marketing endeavours to new heights!

                  Details

                  Course Name: Professional Certificate in Fundamentals of Marketing Course

                  Training Type: For Individuals & Companies (Non HRDC Claimable course)

                  When: Starts Every Wednesday (Wednesday to Thursday)

                  Duration: 2-Day Course

                  Time: 9.30 am to 5.00 pm

                  Certification: Professional Certificate Awarded

                  Capacity: 2 – 9 Participants

                  Location: KLCC (Our own classroom)

                  Fee: Usual: 6,475 | Launch Price: RM2,995

                  Discounts: NA

                  Meals: Provided

                  Parking: Provided

                  Surau: Available

                  Course Content

                  In this 2-Day Course participants will learn:

                   

                  FUNDAMENTALS OF MARKETING

                   

                  DAY 1: FUNDAMENTALS OF MARKETING FOR BEGINNERS

                   

                  • Overview of Marketing

                  • Marketing Mix (7 Ps formerly called 4Ps & S)

                  • Review your 7 P’s
                  • Assessing Competitive Marketing Activity
                  • Reviewing your current Marketing Activity

                  • Market Research and Analysis

                  • Q&A, Recap & Knowledge Check

                   

                  DAY 2: FUNDAMENTALS OF MARKETING FOR BEGINNERS

                   

                  Review & Knowledge Check

                  • Market Segmentation and Targeting

                  SWOT Analysis & PEST Analysis

                  • Marketing Communications (Marcom)

                  • Understanding Consumer Behaviour

                  • Q&A and Recap

                  • Closing Remarks & Certificate Presentation

                   

                  VIEW FULL COURSE CONTENT

                  Enrol Today!

                  *State name as you wish it on your Certificate
                  *State name as you wish it on your Certificate
                  *State name as you wish it on your Certificate
                  *State name as you wish it on your Certificate
                  *State name as you wish it on your Certificate
                  *Only if this form is filled out by a HR Personnel
                  *Contact number of 1st Participant or HR Personnel
                  *The person communicating with us
                  *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
                  * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.

                  Have a question? Send us an email…

                    Your Name (required)

                    Your Email (required)

                    Subject

                    Your Message

                    We will get back to you within one business day.

                    OVERVIEW

                    Course Overview

                    Delve into the dynamic realm of marketing with our comprehensive Fundamentals of Marketing for Beginners Course! Tailored for individuals eager to grasp the core principles of marketing, this course offers a structured approach to unraveling key concepts and strategies. You’ll explore essential topics such as identifying target audiences, crafting compelling messaging, and harnessing the power of digital platforms to amplify your brand’s reach. Through engaging lessons and hands-on exercises, you’ll develop the foundational knowledge and practical skills needed to thrive in the ever-evolving field of marketing. Join us on this transformative journey and unlock the potential to propel your marketing endeavours to new heights!

                    DETAILS

                    Details

                    Course Name: Professional Certificate in Fundamentals of Marketing Course

                    Training Type: For Individuals & Companies (Non HRDC Claimable course)

                    When: Starts Every Wednesday (Wednesday to Thursday)

                    Duration: 2-Day Course

                    Time: 9.30 am to 5.00 pm

                    Certification: Professional Certificate Awarded

                    Capacity: 2 – 9 Participants

                    Location: KLCC (Our own classroom)

                    Fee: Usual: 6,475 | Launch Price: RM2,995

                    Discounts: NA

                    Meals: Provided

                    Parking: Provided

                    Surau: Available

                    COURSE CONTENT

                    Course Content

                    In this 2-Day Course participants will learn:

                     

                    FUNDAMENTALS OF MARKETING

                     

                    DAY 1: FUNDAMENTALS OF MARKETING FOR BEGINNERS

                     

                    • Overview of Marketing

                    • Marketing Mix (7 Ps formerly called 4Ps & S)

                    • Review your 7 P’s
                    • Assessing Competitive Marketing Activity
                    • Reviewing your current Marketing Activity

                    • Market Research and Analysis

                    • Q&A, Recap & Knowledge Check

                     

                    DAY 2: FUNDAMENTALS OF MARKETING FOR BEGINNERS

                     

                    Review & Knowledge Check

                    • Market Segmentation and Targeting

                    SWOT Analysis & PEST Analysis

                    • Marketing Communications (Marcom)

                    • Understanding Consumer Behaviour

                    • Q&A and Recap

                    • Closing Remarks & Certificate Presentation

                     

                    VIEW FULL COURSE CONTENT

                    ENROL

                    Enrol Today!

                    *State name as you wish it on your Certificate
                    *State name as you wish it on your Certificate
                    *State name as you wish it on your Certificate
                    *State name as you wish it on your Certificate
                    *State name as you wish it on your Certificate
                    *Only if this form is filled out by a HR Personnel
                    *Contact number of 1st Participant or HR Personnel
                    *The person communicating with us
                    *Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
                    * HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.
                    INQUIRE

                    Have a question? Send us an email…

                      Your Name (required)

                      Your Email (required)

                      Subject

                      Your Message

                      We will get back to you within one business day.

                      Course developed and catered for Malaysian learners who wish to market in Asia and Worldwide. Course is taught by Malaysia’s Top Content Writing & Copywriting Trainer – Joy Nandy! Enrol and Start Learning Today! HRDC Claimable!

                      In-House Company Training Available!

                      OUR TRAINERS COME TO YOU

                      Due to popular demand, we now offer in-house company training. If you have 5 to 10 employees in your company who wish to learn any of the subjects we offer, you qualify for our in-house training service. Our in-house training rates are in accordance with HRD Corp’s daily rate and is fully claimable. As bookings are rapid, please email us to book your training dates today!

                        Your Name*

                        Your Email*

                        Subject*

                        Message

                        SCHOOL OF DIGITAL ADVERTISING LOGO

                        THE RIGHT CHOICE FOR THE BIGGEST BRANDS IN MALAYSIA!

                        These are some of the companies that have availed our training services. We have been the right choice for some of the biggest brands in Malaysia – surely we are the right choice for you too! Why not send some of your staff to learn some unique lessons exclusive to us, or come yourself if you own a business?

                        School Of Digital Advertising Malaysia
                        SCHOOL OF DIGITAL ADVERTISING LOGO

                        FANTASTIC REVIEWS

                        Here are some testimonials from the lovely participants who attended some of our courses. Register for your course today and get ahead in your career or business.

                        The class was extremely useful for my role as a Marketing Manager

                        I attended the Copywriting and Content Marketing Masterclass by Joy. The class was extremely useful for my role as a Marketing Manager, as it provided me with tips and tools to further enhance my company’s digital advertising potential. Joy’s in-depth knowledge coupled with his 30-over years of experience in various industries makes him the perfect Digital Advertising guru! – Amalina, Sime Darby Property

                        He’s a fantastic trainer!

                        Thank you so much for conducting a great course. Mr. Joy did very well throughout the whole training. He’s a fantastic trainer! His presentation style is great with lots of opportunities for us to ask questions. I learned a lot from Mr. Joy throughout the whole training session. The course was very informative and incredibly useful for me. It helps to improve my writing skills whether in advertisements or blogs or social media.

                        WHAT DID YOU LIKE MOST ABOUT THE COURSE?

                        The assignments, guidance, and positive mindset given by the trainer. Although I didn’t do quite well on the assignments during the training on the first day, Mr. Joy has been very helpful and supportive. He has provided lots of guidance and tips to me on how to improve my writing skills. He has also encouraged me to try it again and not to give up. Thank you Mr. Joy for your words of encouragement. – Anne, SONOVO Technology

                        I like how the trainer links the topic

                        I like how the trainer links the topic together with marketing strategy,
                        which is relevant to my purpose. – Swee Mun, WOW SHOP Media Prima

                        A great course for beginners and intermediate alike

                        A great course for beginners and intermediate alike to learn the basics
                        of copywriting and content writing. The courses are simple, easy to follow
                        and very applicable for work. Highly recommend for those who’s interested to learn about Copywriting and Content Writing. – Aisyah, Sustainable Energy Development Authority (SEDA) Malaysia

                        I liked how easy it was to grasp what was being taught

                        I liked how easy it was to grasp what was being taught. Mr Joy made sure
                        that all his explanation was direct and informative. – Yvonne, Copywriter, Sashimi Digital Marketing Agency

                        What did you like most about the training?

                        The explanation about the effectiveness of SEO utilization and the usage of keyword and keyphrase. – Azlyzam, WOW SHOP Media Prima

                        Beneficial for everyone to learn this...

                        Beneficial for everyone to learn this to improve on Copywriting skills . – Izudeen, Head of Telekom Digital (Digital Marketing Department of Telekom Malaysia)

                        The course is very informative and helpful.

                        The course is very informative and helpful. It gives me new ways of creating copy text and I hope I can apply all methods in my work. – Sarah, Telekom Malaysia Unifi

                        I get to have a direct review of my work

                        I like how the trainer shows examples after the course and we also had an
                        assignment that was reviewed afterwards. I get to have a direct review of
                        my work and to know my area of improvements. I also like how the trainer
                        also include stories and his past experiences in the Copywriting and
                        Content Writing application. – Aisyah, Sustainable Energy Development Authority (SEDA) Malaysia

                        What did you like most about the training you attended?

                        The knowledge of the trainer. – Yazid & Fatah, AmBank Group (Read the Case Study)

                        It was an excellent course, very detailed and great value-for-money

                        The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering the most common pain points for writers and Digital Marketing Executives. – Iqa, Petronas

                        The trainer is very experienced...

                        The trainer is very experienced and deliver the course well in guiding us on how to create a good copywriting and content writing. – Sarah, Telekom Malaysia Unifi

                        The practical session was very helpful

                        The SEO explanation was totally shocking to me. To create awareness of our solution to the public, online availability and traffic are most important, and yet there is more to be done to optimize our website to be available for search engines. I am grateful to attend this class and have knowledge of this crucial point. The practical session was very helpful, I can get the trainer’s feedback immediately. – Auni, PERKESO

                        I would highly recommend the class

                        I attended the Content Writing for Beginner course and I would highly recommend the class to those who are interested in professional writing. The class was well organized and supported by good training materials. Joy shared a lot of useful experiences and tips to improve an individual or company’s marketing strategy. – Husna, Petronas

                        The entire course had been mind-blowing

                        The entire course had been mind-blowing and interesting, gaining lots of key aspect and new ideas in this new age digital marketing. The trainer is patient, fun, knowledgeable and giving out advice on personal development who is interested in this field. – Bryan (Copywriting & Content Writing Course)

                        Mr. Joy really knows what he’s doing

                        Mr. Joy really knows what he’s doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul, Petronas

                        I am very happy and satisfied with this course

                        I am very happy and satisfied with this course. This course does not only explain in-depth theory which is fundamental but I can apply immediately despite being a beginner in Marketing. The explanation was very clear and the trainer was able to provide solutions to each of my inquiries. – Auni, PERKESO

                        The trainer presents very well

                        The trainer presents very well on how to structure very good content writing. The manual or “cheat sheet” is very useful and guidance for beginner content writers like me. – Wan, UZMA Oil & Gas

                        What I liked most about the training is the trainer’s knowledge

                        What I liked most about the training is the trainer’s knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz, Writer

                        This course is highly recommended!

                        This course is highly recommended! Especially if you are new to digital Content Marketing. Not only it improved my writing skills but useful tips were given as to how to enhance my company’s website visibility to a target audience. The trainer helped me in stepping out of my writer’s comfort zone to break away from the traditional, corporate writing style. That NO idea is a silly idea. He also helped me to restructure my sentences and paragraphs better. – Farah, UZMA Oil & Gas

                        It was a great course

                        It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. The trainer “unpacked” every concept and explained well about Copywriting & Content Writing. – Faizah, Leap Ed (a Kanaga International Company)

                        The course was comprehensive and simplified

                        The course was comprehensive and simplified into clear steps. In addition, Mr. Joy’s generous personality. I highly recommend this course. – Dr. Hind, PhD (specially flew in from Jeddah, Saudi Arabia)

                        The trainer did a great job in explaining our core problem

                        The trainer did a great job in explaining our core problem and helped us determine which area could be improved and implemented. I am now able to start writing in the right direction with the help of the assessments and courses I attended. – Umi, INVOLVE ASIA

                        I enjoyed how Joy is able to communicate with us by asking about our pain points

                        I enjoyed how Joy is able to communicate with us by asking about our pain points and answering our questions which are useful in our projects, including collaborations with other stakeholders/colleagues. – Lu Yin, INVOLVE ASIA

                        What did you like most about the course?

                        Joy Nandy’s knowledge, expertise in the industry and explanation. – Jay, INVOLVE ASIA

                        This training does not only teach about theory but provides me with worksheets that helps a lot

                        This training does not only teach about theory but provides me with worksheets that helps a lot. I can now apply what I know to my writings with a better understanding. – Elisa, RICHWORKS INTERNATIONAL

                        Joy’s reputation precedes him

                        Joy’s reputation precedes him – an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer’s community. – Alwin, LLB, Wannabe Copywriter

                        We know our stuff and you know your stuff

                        We know our stuff and you know your stuff, and that’s why we had a great training session. – Datin Jenny, Director of Forever Living (Read the Case Study)

                        No trainer gave me individual attention like you did

                        I have attended many training courses, no trainer gave me individual attention like you did. – Faizah, Leap Ed (a Kanaga International Company)

                        It is one of the oldest institutes to offer Content Writing Courses in Malaysia

                        The School of Digital Advertising, also called SODA, is a prominent educational institute for digital marketing and related studies in Malaysia. It is one of the oldest institutes to offer content writing courses in Malaysia and still flushing in the field of guidance as a course. They offer content writing courses in Malaysia for beginners with coaching.

                        This classroom course is called the Professional Certificate in Content Writing. The course covers the writing associated with content for websites and blogs. Great focus is laid on SEO and SEM in this course to ensure that your writing ranks highly in search engines.

                        The course is delivered by experts in the field, including the founder member of SODA, Mr. Joy Nandy. For an aspiring writer, this is one of the finest Content Writing Courses in Malaysia. – www.coursenearyou.com

                        Former staff at Joy Nandy's Advertising Agency said:

                        When I first started Copywriting, I learned my craft from Joy. He proved to be a very astute marketer, entrepreneur and business person who could identify opportunities, business angles and marketing strategies very promptly. Under his guidance, I also learnt the craft of Copywriting very quickly, as in how to identify the core messages and communicate them on in a rapid manner, thus streamlining the entire business communication process.” – Damien Ong-Yeoh, Copywriter @ Client Partnership Advertising Agency (1993)

                        Former staff at Joy Nandy's Advertising Agency said:

                        Joy Nandy was my boss at Client Partnership during and after my MBA programme at University of Victoria. I was a co-op student and returned after I finished my degree to work on client accounts such as Philip Wain and Modesto’s. Joy Nandy gave me a heavy dose of how business was really done after my classroom exposure. I still recount his lessons to my employees today (almost 20 years later!) and remember fondly my time working for him. He knew his business inside out and taught me tons. Direct, no BS – a real straight shooter! – Andrew Work, Account Manager @ Client Partnership Advertising Agency (1993)

                        The name Joy Nandy has become synonymous with Content Writing Courses in Malaysia

                        The name Joy Nandy has become synonymous with Content Writing Courses in Malaysia. Offering a vast array of courses across different platforms in Malaysia. With his 35 years of experience in this field, he has developed different courses for different audiences.

                        These include creative writing, digital marketing, and content marketing. Earlier, these used to be classroom courses. He has now modified them to suit an online audience, thus increasing his reach. Interested learners, therefore, have easy access to all the courses developed by Joy Nandy.

                        Courses are offered on his website, i.e., joynandy.com. The courses curated by him are also offered on onlinecoursesmalaysia.com. As a founding member of the School Of Digital Advertising, all courses receive a SODA Certificate on completion. – www.coursenearyou.com

                        PERSONALISED ATTENTION

                        Our trainers have years of experience and are aware of the importance of providing individual attention to participants and students, and this is what you can expect out of our training courses.
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                        THE SODA TEACHING METHODOLOGY

                        The SODA Teaching Methodology is specially formulated based on the combination of knowledge and experiences derived from both theory and practical applications. When you learn with us, you shall benefit from the following:

                        Theory & Practical

                        All our courses are developed based on theory and practical experience applications

                        Executive Coaching

                        Classes can be used to solve your company’s actual advertising & marketing issues and find solutions

                        Proven Strategies

                        Proven strategies that have worked on some of the top brands in the world handed to you on a silver platter

                        Assignment

                        Our courses incorporate Practical Assignments for participants to practice

                        Assessment

                        Each participant will receive the assessment of the assignment individually

                        35 Years Experience

                        Benefit from more than 35 years of practical experience in Marketing & Advertising

                        “In today’s digital business age, EVERY company shall need an in-house Writer cum Digital Marketer to create cost-effective Digital Marketing content on a regular basis. This is the future of businesses and marketing.” – Joy Nandy, Founder

                        HASSLE-FREE ONLINE ENROLMENT

                        We have made enrolment on any of our courses as easy as ABC. Here are the simple steps to register for your course today…

                        1. SELECT COURSE

                        Step 1: Peruse & Select Your Desired Course

                        2. ENROL

                        Step 2: Fill out & Submit Online Registration Form

                        3. CONFIRMATION

                        Step 3: Receive Registration Confirmation & Payment Details

                        4. PAY FEES

                        Step 4: Pay your course fee through Bank Transfer

                        5. ATTEND CLASS

                        Step 5: Show up and attend class on your chosen date

                        SKILLS NEEDED TO CREATE DIGITAL MARKETING CONTENT

                        In our opinion, based on 35 years of Marketing & Advertising experience, the skills needed by anyone who wishes to run effective and successful marketing and advertising campaigns, should be as illustrated below.
                        1. Product & Market Knowledge
                        2. Marketing & Advertising Knowledge
                        3. Writing & Communication Skills
                        4. Digital Marketing Platforms Knowledge
                        5. Basic Marketing Technology (MarTech) Knowledge
                        6. Ad Design, Photography & Video Skills
                        7. Coordinating Online Marketing With Offline Marketing

                        Design and Copywriting have far more to do with the success of an ad then the media channel.

                        COMPANIES NEED TO UPSKILL THEIR STAFF IN DIGITAL MARKETING SKILLS TO SAVE MONEY

                        Don’t be left behind. At the rate everything is going digital, no one has a choice but to embrace digital technology. Let us share with you what we have learned in Digital Marketing and Content Marketing so that you too can benefit from their advantages. By training your staff in Digital Marketing techniques, can save you and your company lots on third-party agency fees, whilst creating a more fun atmosphere at work.

                        TAKE A SHORT ON US!

                        Watch Our Brand New YouTube Shorts & Videos!

                        Get Copywriting, Content Writing and Marketing tips and lessons through our new Video Podcast! Watch and Subscribe to our YouTube Channel for more useful and handy information today!

                        Why Companies Need To Train Their Staff In Copywriting and Content Writing?
                        9 Reasons To Learn Content Writing To Promote Your Business Online
                        Not Everyone Prefers ChatGPT
                        Difference Between Copywriting & Content Writing
                        Have You Been Transferred To The Marketing Department & Don’t Know What To Do?
                        Warning! DO NOT LEARN COPYWRITING ON YOUTUBE
                        UPLOADED VIDEOS TODATE –
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                        FREE LESSONS & UPDATES

                        Blogging or writing is the ultimate way to drive traffic to your website, and as a Search Engine Optimisation (SEO) Strategy – Google
                        Through our blogs, you can have a better understanding of why we created our courses and how you can apply the knowledge. We also share useful digital marketing information and updates.
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                        KUALA LUMPUR CITY CENTRE LOCATION

                        Our Training Centre is conveniently located in the heart of Kuala Lumpur City Centre flanked by a host of hotels and attractions. We also provide you with Free Secured Parking at our building for your added convenience. You do not need to worry about finding a parking space when you arrive for your classes. If you are coming from other states or overseas, you shall be spoilt for choice with the many hotels that are a mere walking distance to us, such as, Mercu Summer Suites, Fraser’s Place, The Face Suites, Maya Hotel, Concorde Hotel, and W Hotel.

                        GET MALAYSIA'S BEST ONLINE COPYWRITING AND CONTENT WRITING COURSES FOR RM47 ONLY!

                        For a limited time, you can get Malaysia’s Best Copywriting and Content Writing Courses for RM47 ONLY! Go ahead and purchase your course right now! Courses are taught by Joy Nandy.

                        Got Questions?

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