This Copywriting & Design Course for Beginners is specially developed for people who have little to no experience in Copywriting.
Copywriting has been a skill practiced by a select few for centuries. But today with digital marketing and social media platforms encouraging everybody to place ads through them, makes people believe that they are qualified to be copywriters and artists instantly. This is misleading, in fact.
Copywriting is yet a skill that needs to be learned and honed over time. This is a skill and practice that has been in existence for more than a hundred years – there are specific laws and rules in “writing for sales” i.e. Copywriting, – which is different from many other types of writing.
The Job of A Copywriter
A Copywriter writes text or copy to do a specific job, that is, to promote, sell or bring awareness to something in the shortest and quickest possible way. This is why the Copywriter should also be equipped with the knowledge of Advertising, beginning with Advertising Principles which is also cleverly incorporated in this course as a bonus.
The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application.
Participants will have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course.
In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.
The internet survives on words, Google, Facebook, LinkedIn, Instagram, Twitter, and all other Digital Marketing platforms are only about words and text; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?
This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting. Learn from the specialist in writing in Malaysia.
2021 UPDATED COURSE CONTENT:
This Copywriting Course by the School Of Digital Advertising has been totally revamped to include all the lessons, techniques, apps, and tips you need to write any kind of advertisement, post, or promotional material, may they be for digital or traditional marketing. This Copywriting Course is very comprehensive and intensive. It is designed for anyone who wishes to sincerely learn Copywriting the right way. You will also get Free Copywriting Templates and Ebooks in this Course.
HERE IS THIS INTENSIVE COPYWRITING COURSE CONTENT:
BONUS SECTION: WRITING TOOLS
• Some useful tools and apps will be introduced to you to make your writing journey easier.
SECTION 1: COPYWRITING
• WHAT IS COPYWRITING?
• WHERE IS COPYWRITING USED?
• WHAT IS THE ROLE OF COPYWRITING?
• WHAT IS THE ROLE OF COPYWRITING IN MARKETING?
SECTION 2: MARKETING RESEARCH & PLANNING
• HOW TO CREATE A MARKETING OBJECTIVE
• HOW TO IDENTIFY YOUR TARGET AUDIENCE (Very Important)
• HOW TO ANALYSE YOUR COMPETITORS
SECTION 3: PRODUCT RESEARCH & PLANNING
• HOW TO IDENTIFY YOUR PRODUCT’S FEATURES & BENEFITS
• HOW TO CONVERT BENEFITS TO HEADLINES?
• HOW TO IDENTIFY YOUR PRODUCTS’ USP (Unique Selling Point / Proposition)
SECTION 4: STRATEGY & MEDIA
• ADVERTISING & MEDIA STRATEGY
• MEDIA SELECTION
• WIIFM? — “What’s In It For Me?”
SECTION 5: TIME PROVEN COPYWRITING FORMULAS THAT HAVE GENERATED MILLIONS OF DOLLARS FOR MARKETERS
• (Revealed in class)
SECTION 6: WRITING HEADLINES & POWER WORDS
• THE IMPORTANCE OF A GREAT HEADLINE
• ADVERTISING SAMPLES SHOWN & DISCUSSED
• ROLE OF A HEADLINE
• POWER WORDS FOR HEADLINES THAT SELL
• COPYWRITING HACKS
SECTION 7: HOW TO WRITE AN ADVERTISEMENT
• ANATOMY OF AN ADVERTISEMENT
• COPYWRITING COMPONENTS
• HOW TO WRITE THE ADVERTISEMENT
• HOW TO WRITE HEADLINES
• HOW TO WRITE SUBHEADLINES
• HOW TO WRITE BODY COPY
• CTA’S — CALL-TO-ACTION STATEMENTS
• CTA’S — CALL-TO-ACTION EXAMPLES
SECTION 6: DESIGNING YOUR POST OR ADVERTISEMENT
• Easy Graphic Design class using free design tools to Design Your Advertisement or Post. This is the ONLY Copywriting Course in Malaysia that incorporates Advertisement & Post Design.
SECTION 7: ASSIGNMENT
• A Copywriting Assignment will be given to participants to write and design a complete advertisement or post. Your trainer will then give you his assessment of your work. All our past participants have appreciated this section very much.
FREE RESOURCES: COPYWRITING TEMPLATES & EBOOKS
• You will be pleasantly surprised by the volume of Copywriting Templates and Samples that will be given to you in this course. You will get many Done-For-You Templates and all you have to do is edit these templates to get your copy off the ground quickly. Further, a few useful Copywriting Ebooks will also be given to you – the sincere Copywriting learner. We are very passionate about Writing and wish to give learners all that we can to help them learn in the shortest possible time.
➔ YES! REGISTER ME FOR THIS COPYWRITING COURSE NOW