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Content Marketing Course, Copywriting Course Malaysia - www.schoolofdigitaladvertising.com

MASTERCLASS

Copywriting & Content Marketing

Content Marketing Course, Copywriting Course Malaysia - www.schoolofdigitaladvertising.com

The First & Only

IN MALAYSIA

Content Marketing Course, Copywriting Course Malaysia - www.schoolofdigitaladvertising.com

IN 2 DAYS

5 Subjects

Content Marketing Course, Copywriting Course Malaysia - www.schoolofdigitaladvertising.com

Content Superstar

BECOME A

Content Marketing Course, Copywriting Course Malaysia - www.schoolofdigitaladvertising.com

TODAY

Register

Content Marketing Course, Copywriting Course Malaysia - www.schoolofdigitaladvertising.com

Register Today

Content Marketing Course, Copywriting Course Malaysia - www.schoolofdigitaladvertising.com

Conducted By Experienced Advertising Professionals

Content Marketing Course, Copywriting Course Malaysia - www.schoolofdigitaladvertising.com

MALAYSIA

Kuala Lumpur

Content Writing & Copywriting Courses

Content Writing is the most affordable and effective method to market and advertise your products and services today. Learn the skills to write your company’s digital marketing content. Learn:

CONTENT WRITING & CONTENT MARKETING

COPYWRITING & ADVERTISEMENT DESIGN

COPYWRITING FOR FACEBOOK ADS

CONTENT SUPERSTARS MASTERCLASS – ALL-IN-ONE

Receive The Best Copywriting, Content Writing & Content Marketing Training in Malaysia

So you wish to market and advertise your products or services online, but not sure how to write and design your ads? You are in the right place. We have specially developed several exclusive courses for beginners to Social Media Marketing and Digital Marketing. We teach participants how to write and design professional Digital Marketing content for better engagement and sales from your target audiences. We also introduce and teach you the ideal Digital Marketing platforms to achieve your marketing and advertising goals in a step-by-step hands-on method. These are the only complete Digital Marketing courses that cover Copywriting, Content Writing, Ad Design, Content Marketing and Digital Marketing Techniques that are taught by experienced Advertising Professionals. Contact us to discuss your company’s Marketing & Advertising goals today. We are happy to tailor-make a course just for you.

School Of Digital Advertising Logo

Created By An Advertising Agency

LEARN TO WRITE & CREATE YOUR OWN DIGITAL MARKETING CONTENT FOR SUCCESS

The School Of Digital Advertising specialises in teaching you how to write and design professional advertisements and content for all your Digital Marketing needs.

COPIED BUT NEVER EQUALLED

The School Of Digital Advertising is proud to present to you its very own “Copywriting & Content Marketing Masterclass – The First & Only in Malaysia”. This Masterclass has EVERYTHING anyone needs to succeed in Digital Marketing and SEO, and shall make the participant a “Content Superstar” at the end of this training. Large Corporates and Institutions, local and foreign, have often copied our course contents on the pretext of enquiry, only to use them shamelessly, but they are never equalled. This only proves the superiority of our courses. Check out the course details.
https://www.schoolofdigitaladvertising.com/courses/copywriting-content-marketing-masterclass-training/

NEXT MASTERCLASS DATE

16 – 17 OCTOBER 2019 (REVISED)

2019/10/16 23:35:32

HURRY! REGISTER TODAY

Today, the power of advertising is given to all of us, but not the knowledge of marketing, advertising and copywriting. These, we teach at SODA.

OUR POPULAR SHORT COURSES & TRAINING

Here are some of our popular courses that companies have sent their staff to be up skilled in. Why not send some of your staff too, or register yourself? We will teach you the skills as practiced by professional advertising agencies.

CONTENT MARKETING & CONTENT WRITING

One-Day Course

TAP

THE BEST SEO STRATEGY

Google says that Content Marketing is the best Search Engine Optimisation strategy to rank high on its Search Engine. Register today!

COPYWRITING & ADVERTISEMENT DESIGN

One-Day Course

TAP

CAN'T DO WITHOUT

Learn to Write and Design professional advertisements for traditional & digital advertising, and other digital marketing needs.

COPYWRITING & DIGITAL COPYWRITING

One-Day Course

TAP

WORDS RULE THE NET

This unique course is specially developed for people who have little to no experience in Copywriting for advertisements.

COPYWRITING & CONTENT MARKETING MASTERCLASS

2-Day Course

TAP

ALL YOU NEED TO KNOW

Learn: • Copywriting • Advertising Principles • Advertisement Design • Content Marketing & Content Writing in this 2-Day Course

5 WAYS COMPANIES CAN BENEFIT THROUGH OUR TRAINING

There are many ways a company can benefit by training its staff in Copywriting, Content Marketing and Digital Advertising as a whole. Here are 5 ways you can benefit by sending your staff to our training programmes.

1. SAVE MONEY

You will save a lot of money on a Digital Marketing Agency’s fee which are expensive and on-going

2. A BETTER JOB

Your staff will surely do a better job at communicating and selling your products and services because they have a better understanding

3. CONTENT CREATION

Your staff can easily create content within your company that can be used for digital marketing and selling

4. FOSTER TEAMWORK

Foster teamwork among your staff when they are involved in fun brainstorming sessions to create content for the company

5. ETHOS & ETHICS

Because your company’s content is created by your staff, your company’s ethos and ethics will also shine through the content created

OUR 5-STEP SYSTEM TO MAKE ``YOU`` A DIGITAL MARKETING SPECIALIST

We have exclusively developed this special 5-Step System that teaches novices in advertising and copywriting to become their own Digital Marketing Specialists. This method is developed by Marketing & Advertising Professionals who have years of experience in running a full-fledge advertising agency.

Step 1: Advertising Basics

The first step to successful advertising is to know the basics or fundamentals of Advertising. This foundation is crucial, and it is where we begin.

Step 2: Copywriting

Here, you will learn the rules of “writing for sales” – Copywriting, and how to correctly write copy for digital advertisements that engage customers. Copywriting is used to “persuade” potential buyers. This is known as “Out-Bound Marketing”.

You will learn to write sales copy for:

• Facebook Advertisements & Posts

• Instagram Advertisements & Posts

• Google AdWords

• LinkedIn Advertisements

• Traditional Advertisements, Leaflets & Sales Collateral.

Step 3: Advertisement Design

This is the creative development of the actual advertisements. You will be taught how to design ads to the specifications of facebook, instagram, etc.

Step 4: Content Marketing

In this section, you will learn the various Digital Marketing platforms that are suitable to achieve your marketing goals, and how content should be created for them correctly.

Step 5: Content Writing

Here you will learn how to write to “inform”. This type of writing is for your products or services to be found when people use specific “keywords” on search engines. Content Writing is used to “influence” potential customers. This is known as “In-Bound Marketing”.

You will learn to write for:

• Search Engine Marketing (SEM)

• Blogs

• Email Marketing

• Informational Marketing Materials (White Papers).

PARTICIPANTS' TESTIMONIALS

Here are some testimonials from the lovely participants who attended some of our courses. Register for your course today and get ahead in career or business.

"We know our stuff, and you know your stuff" – Jenny (Owner of an MNC)

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
1

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
1

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
1

I especially liked the copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei
5.0
1
www.schoolofdigitaladvertising.com

THE SODA DIFFERENCE

WHY YOU TOO SHOULD TRAIN WITH THE SCHOOL OF DIGITAL ADVERTISING

The School Of Digital Advertising’s courses are not the same as any other because they are organically created by experienced Advertising Professionals with years of practical and theoretical experience, and from listening to the needs of companies and individuals. This is why others have often stolen our Course Contents (and we wish they would stop).

 

Unlike many other courses in Malaysia, the courses developed at The School Of Digital Advertising are created by Advertising & Marketing Professionals with close to 30 years of experience, and aims to teach people who have little to no background in Marketing, Advertising and Public Relations (PR) to become Digital Marketing Specialists themselves.

 

When you choose to Learn@SchoolOfDigitalAdvertising (that’s our email address by the way), you shall be choosing lessons that are unique and useful for life. And this is the SODA DIFFERENCE. Make it your choice and do not regret by selecting a course that can be outdated the very next day.

``In today's Digital Business World, Every company will need an In-House Copywriter & Advertising Specialist to remain relevant and competitive`` – Joy Nandy (Founder)

Evergreen Knowledge

We specialise in the “non-moving parts” in Digital Marketing, that is, the soft skills required to develop Advertising Campaigns that resonate with your Target Audiences that can lead them to engage with what you advertise online. These are the parts that are “evergreen”, because they are not dependent on any digital marketing or digital advertising platform which change daily. Therefore, the knowledge acquired through our courses can be used by a learner throughout his or her life in any chosen field of work. We specialise in Copywriting and Content Writing of your Marketing and Advertising materials that your Target Audience shall “see, read and respond” – which is the most important part in any Marketing and Advertising initiative. Take this all-important activity of Marketing & Advertising in-house and thrive in Digital Marketing today.

Save Money

Learning these skills can help a company save a lot of money on design and digital marketing agency fees in the long run as companies must post meaningful and valuable content online each day to remain relevant, and this requires “writing”. We combine experience and knowledge drawn from both traditional and digital advertising and offer volumes of knowledge and technical know-how in easy-to-understand beginner-level courses to companies and individuals. Our practical courses allow participants to apply these skills to their businesses immediately to achieve success in marketing and advertising. By learning to Write and Design your own Digital Marketing Content not only saves you money but also allows for your company’s ethos and philosophies to shine through since they are done by your own staff who understands them well.
schoolofdigitaladvertising.com - cavendish London
Through our partnership with Cavendish International London, participants can opt to receive a second Certificate of Completion for every course completed with us from a recognised United Kingdom Institute that will further enhance your career prospects. Cavendish offers various Marketing, Advertising and other online courses if you wish to learn more.

SKILLS NEEDED TO DEVELOP ADVERTISING CAMPAIGNS

In our opinion, based on almost thirty years of marketing and advertising experience and knowledge, the skills needed by anyone who wishes to run effective and successful marketing and advertising campaigns, should be as illustrated below.
1. Product & Market Knowledge
2. Marketing & Advertising Knowledge
3. Writing & Communication Skills
4. Digital Marketing Platforms Knowledge
5. Coordinating Online Marketing With Offline Marketing
6. Basic Photography & Design Skills
  • Digital Advertisers Without Communication Skills
  • Digital Advertisers With Communication Skills
  • Chart shows number of direct digital advertisers who DO NOT have Copywriting or Communication skills vs those who do.
Design and Copywriting have far more to do with the success of an ad then the media channel.
The craze for Digital Marketing has to be well understood. It is not the highest in priority because it is merely an understanding of the buttons and functions on a website, and what they can do for us. This can be taught and understood by anybody in a day. These platforms are all made-easy for everyone to understand and use, or they will not be in business. However, the more important part is, what shall we “say” through these digital marketing platforms, is something that has be learned and honed over time. It is a skill to learn and develop through regular practice, and this is the very part, – the words we say in our advertising campaigns, social media posts, and blogs are what our potential customers will read and react to. These are the skills that are all-important in marketing and advertising – Communication Skills. This is what SODA specialises in and aims to equip learners with the right skills for Digital Marketing success. The skills learned here are the very skills you will need for life, and they will never change, unlike the marketing platforms themselves.

COMPANIES NEED TO TRAIN STAFF IN DIGITAL MARKETING SKILLS TO SAVE MONEY

Don’t be left behind. At the rate everything is going digital, no one has a choice but to embrace digital technology and marketing. Let us share with you what we have learned in Digital Marketing and Content Marketing, so that you too can benefit from their advantages. By training your staff in Digital Marketing techniques, can save you and your company lots on third-party agency fees, whilst creating a more fun atmosphere at work. We are able to tailor-make a course just for your company’s marketing goals. Get in touch today to let us know what your goals are – and we will come up with a course just for you.

Content Marketing & Content Writing Training For Companies

Due to popular demand from companies and corporates, The School Of Digital Advertising is pleased to offer In-House Company Training for all its courses.

CONTENT MARKETING & CONTENT WRITING TRAINING

Companies are realising the importance of Content Marketing & Content Writing as the best Digital Marketing Strategy. Even Google states that well-written and original content shall rank high on its Search Engine. And the best part is, – it is FREE. Send your staff to be trained inContent Marketing & Content Writing, and market your products and services from within by the people who understand your business better than an advertising agency – Your Staff. Enquire about our In-House Training Today.

Certificate Awarded

1 Day Course

Group Training

While we all need to use digital platforms and services for our everyday lives, let us not forget that it is only words that is the fuel that powers the internet. We have not read or written as much as we have in the past few years than ever before. Today writing matters more than anything else because everyone needs content, and content starts with an idea, then a script. Do check out our specially curated writing courses catered for all businesses, industries and professions. We welcome the youth to join our programmes which will help in securing good writing jobs.

Digitally up skill yourself and stay ahead of the competition today! Google knows that the best form of Digital Marketing is Content Marketing –Writing. The more blogs and social media posts we write and post, the better our products and brands will be found and seen on Search Engines. It is only through the power of Words.

We use keywords and keyphrases to find anything on Search Engines today. This is why writing and the words we choose to use in our articles have become the single most important thing to market or sell anything online today. We will teach you both, words and visuals, to create content and copy that engages your target audience.

Our Writing Courses are also suitable for writers who wish to venture into digital writing to cater to the growing demand of Content Writers for Digital Marketing sought after by companies and businesses anywhere. Every company needs a trained resident writer to write, create and post content for the company on a daily basis. If a company does not post something regularly on the internet, that brand or company will be buried under billions of other websites, never to be seen by anybody.

This is the importance and necessity of writing and posting regularly on the internet so that our products and services show up on Search Engines when people search using the same keywords that we have used in our articles and posts. Now we see the importance of a trained resident Copywriter for companies. Ideally every company should hire a writer who will absorb the company’s culture and be able to write better copy and content than a hired writer who may not fully understand our company’s philosophies, values and culture.

After all, Google has stated that blogs with original content or writing shall rank highly on its search engine (SEO) making this ancient skill, writing, the best digital marketing strategy there is, as it helps drive traffic and sales to our websites. Words sell.

PERSONALISED ATTENTION

The trainer has lecturing experience from London and is aware of the importance of providing individual attention to participants and students, and this is what you can expect out of our training courses.

BLOGS & UPDATES

Through our blogs, you can have a better understanding of why we created our courses and how you can apply the knowledge. We also share useful digital marketing information and updates.
FEATURED
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GRAB YOUR 30% DISCOUNT VOUCHER

Want a Discount on your Course Fee? Now you can. Simply tell us where we should email your 30% DISCOUNT VOUCHER and we will send it right over. Act fast, this offer expires SOON. *One-Day courses only