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Facebook Advertising & Copywriting

Content Writing

Content Writing & Content Marketing Course

Copywriting Course

https://www.schoolofdigitaladvertising.com

Digital Marketing Course – For Everyone

Digital Marketing is the most affordable and effective method to market and advertise your products and services today. Learn the skills to create and write your company’s digital marketing content. Courses:

CONTENT WRITING

CONTENT MARKETING

COPYWRITING

FACEBOOK ADVERTISING & COPYWRITING

DIGITAL MARKETING

Due to popular demand, SODA now offers in-house training for companies on Digital Marketing, Digital Advertising, Copywriting & Content Writing.

Content Writing is the best and most effective way to drive traffic to your website and business. – Google

Content Writing & Digital Marketing Training For You Or Your Staff

Do you wish to market your products or services online, but not sure how to get started? You are in the right place. We have specially developed several exclusive courses for beginners to Social Media and Digital Marketing. We teach participants how to write ads and create digital content for better engagement and sales from your target audiences. We also introduce and teach you the best digital marketing channels to achieve your marketing and advertising goals in a step-by-step hands-on method. These are the only complete Digital Marketing courses that cover Content Writing, Copywriting, Design and Digital Marketing Techniques that are taught by Advertising professionals. Please contact us to discuss your company’s marketing goals. We are happy to tailor-make a course just for you.

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Created By An Advertising Agency

Today, the power of advertising is given to all of us, but not the knowledge of marketing, advertising and copywriting. These, we teach at SODA.

OUR POPULAR ONE-DAY COURSES

Here are some of our popular courses that companies have sent their staff to be up skilled in. Why not send some of your staff too, or register yourself? We will teach you the skills as practiced by professional advertising agencies.

CONTENT WRITING & CONTENT MARKETING

One-Day Course

TAP

THE BEST SEO STRATEGY

Google says that original content is the best Search Engine Optimisation strategy to rank high on its Search Engine. Enroll today!

FACEBOOK ADVERTISING & COPYWRITING

One-Day Course

TAP

DOING IT RIGHT

Facebook advertising mistakes can lead to losses. Learn the right way to create and write fb ads for successful results.

COPYWRITING & SEO COPYWRITING

One-Day Course

TAP

WORDS RULE THE NET

This unique course is specially developed for people who have little to no experience in Advertisement Copywriting.

CREATIVE DIGITAL ADVERTISING & COPYWRITING

One-Day Course

TAP

CAN'T DO WITHOUT

Learn to design and write professional advertisements for traditional & digital advertising, and other digital marketing needs.

Our specially developed courses focus on advertising, creative design and writing skills to create effective and professional Digital Marketing content that drives engagement and sales.

PARTICIPANTS' TESTIMONIALS

Here are some testimonials from the lovely participants who attended some of our courses. Register for your course today and get ahead in career or business.

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana (Facebook Advertising & Copywriting Course)
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana (Facebook Advertising & Copywriting Course)
5.0
1

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi (Creative Digital Advertising & Copywriting Course)
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi (Creative Digital Advertising & Copywriting Course)
5.0
1

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee (Creative Digital Advertising & Copywriting Course)
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee (Creative Digital Advertising & Copywriting Course)
5.0
1

I especially liked the copywriting part

I especially liked the copywriting part of the course. – Seiw Lei (Facebook Advertising Techniques & Copywriting Course)
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei (Facebook Advertising Techniques & Copywriting Course)
5.0
1

INDUSTRY-READY COURSES

Plug and play. Our courses are designed for practical application to your business. Learn and immediately apply these digital skills to your business.

1. Register

Choose a course and Register for training

2. Learn By Doing

Hands-on classes allow you to gain experience as you learn

3. Plug & Play

Apply what you have learned in the course to your business

4. Analyse

Monitor and analyse the performance of your campaigns
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CREATED TO HELP BUSINESS OWNERS & COMPANIES

The School Of Digital Advertising was created to help companies and business owners to learn the digital skills required to develop professional Digital Marketing content by themselves to save money on digital marketing agency’s or designer’s fees in the long term. We aim to convert at least one staff in every company to become a capable Digital Marketing Specialist that no company can do without.

The School Of Digital Advertising aims to teach people who have little to no background in Marketing, Advertising and Public Relations (PR) to become Digital Marketing Specialists themselves, drawn from more than twenty-five years of traditional and digital Marketing & Advertising experience. Learning these skills can help save a company a lot of money on design and digital marketing agency fees in the long run as companies must post at least two social media posts each day to remain relevant. We combine experience and knowledge drawn from both traditional and digital advertising and offer volumes of knowledge and technical know-how in easy-to-understand beginner-level courses to companies and individuals. Our practical courses allow participants to apply these skills to their businesses immediately.

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SBL stands for Skim Bantuan Latihan. This is a scheme by the Human Resources Development Fund (HRDF) for companies to claim training expenses carried out by trainers who are not yet registered with the HRDF. It is open to all registered companies. The procedure is simple, quick, and can be done completely online.

SKILLS NEEDED TO DEVELOP ADVERTISING CAMPAIGNS

In our opinion, based on almost thirty years of marketing and advertising experience and knowledge, the skills needed by anyone who wishes to run effective and successful marketing and advertising campaigns, should be as illustrated below.
1. Product & Market Knowledge
2. Marketing & Advertising Knowledge
3. Writing & Communication Skills
4. Digital Marketing Platforms Knowledge
5. Coordinating Online Marketing With Offline Marketing
6. Basic Photography & Design Skills
  • Digital Advertisers Without Communication Skills
  • Digital Advertisers With Communication Skills
  • Chart shows number of direct digital advertisers who DO NOT have Copywriting or Communication skills vs those who do.
Design and Copywriting have far more to do with the success of an ad then the media channel.
The craze for Digital Marketing has to be well understood. It is not the highest in priority because it is merely understanding the buttons and functions on a website and what it can do for us. This can be taught and understood by anybody in a day. These platforms are all made-easy for everyone to understand and use, or they will not be in business. However, the more important part is, what shall we “say” through these digital marketing platforms, is something that has be learned and honed over time. It is a skill to learn and develop through regular practice, and this is the very part, – the words we say in our advertising campaigns, social media posts and blogs, – are what our potential customers will read and react to. These are the skills that are all-important in marketing and advertising – Communication Skills.

COMPANIES NEED TO TRAIN STAFF IN DIGITAL MARKETING SKILLS TO SAVE MONEY

Don’t be left behind. At the rate everything is going digital, no one has a choice but to embrace digital technology and marketing. Let us share with you what we have learned in Digital Marketing and Content Marketing, so that you too can benefit from their advantages. By training your staff in Digital Marketing techniques, can save you and your company lots on third-party agency fees, whilst creating a more fun atmosphere at work. We are able to tailor-make a course just for your company’s marketing goals. Get in touch today to let us know what your goals are – and we will come up with a course just for you.

New! Content Writing Training For Companies

Due to popular demand from companies and corporates, The School Of Digital Advertising is pleased to offer In-House Training to companies on Content Writing & Content Marketing, and all our courses.

CONTENT WRITING & CONTENT MARKETING TRAINING

Companies are realising the importance of Content Writing & Content Marketing as the best Digital Marketing Strategy. Even Google states that original content shall rank high on its Search Engine. And the best part is, – it is FREE. Send your staff to be trained in Content Writing & Content Marketing, and market your products and services from within by the people who understand your business better than an advertising agency – Your Staff. Enquire about our In-House Training Today.

Certificate Awarded

1 Day Course

Group Training

While we all need to use digital platforms and services for our everyday lives, let us not forget that it is only words that is the fuel that powers the internet. We have not read or written as much as we have in the past few years than ever before. Today writing matters more than anything else because everyone needs content, and content starts with an idea, then a script. Do check out our specially curated writing courses catered for all businesses, industries and professions. We welcome the youth to join our programmes which will help in securing good writing jobs.

Digitally up skill yourself and stay ahead of the competition today! Google knows that the best form of Digital Marketing is Content Marketing –Writing. The more blogs and social media posts we write and post, the better our products and brands will be found and seen on Search Engines. It is only through the power of Words.

We use keywords and keyphrases to find anything on Search Engines today. This is why writing and the words we choose to use in our articles have become the single most important thing to market or sell anything online today. We will teach you both, words and visuals, to create content and copy that engages your target audience.

Our Writing Courses are also suitable for writers who wish to venture into digital writing to cater to the growing demand of Content Writers for Digital Marketing sought after by companies and businesses anywhere. Every company needs a trained resident writer to write, create and post content for the company on a daily basis. If a company does not post something regularly on the internet, that brand or company will be buried under billions of other websites, never to be seen by anybody.

This is the importance and necessity of writing and posting regularly on the internet so that our products and services show up on Search Engines when people search using the same keywords that we have used in our articles and posts. Now we see the importance of a trained resident Copywriter for companies. Ideally every company should hire a writer who will absorb the company’s culture and be able to write better copy and content than a hired writer who may not fully understand our company’s philosophies, values and culture.

After all, Google has stated that blogs with original content or writing shall rank highly on its search engine (SEO) making this ancient skill, writing, the best digital marketing strategy there is, as it helps drive traffic and sales to our websites. Words sell.

BLOGS & UPDATES

Through our blogs, you can have a better understanding of why we created our courses and how you can apply the knowledge. We also share useful digital marketing information and updates.

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Don't delay your progress any longer – Register today and get ahead

Don’t delay your progress. Register on your course today and get ahead in business and career. Simply select and register online now – It’s easy and quick!