The School Of Digital Advertising has developed a beginner level course for anyone who wishes to learn how to write effective digital advertisements that convert through a sound understanding of Copywriting. To be sure not to waste your advertising budget that commonly happens due to the lack of this kind of knowledge, it would be wise to register for this course before you run any advertisements online.
From defining the all-important objective of your advertising campaigns to identifying your ideal target audience, the course takes a hands-on and practical approach to teaching participants all the tools and strategic considerations required to achieve the desired and identified objectives of your marketing and advertising campaigns to achieve tangible results.
What’s absolutely unique about this One-Day Course in Copywriting & Digital Copywriting Course is that it has been brilliantly designed for Social Media. Imagine an ad without a headline. That sounds absurd. No ad can succeed without some copy that informs the reader of the wonderful benefits of your product or service, and to give them instructions on what to do next to persuade them to purchase, such as, “Call Now”, “Visit our website for more information”, “Get 50% OFF Now”, “Apply Now” or “Download Ebook Now” – all these are “words”.
Copywriting has been a skill practiced by a select few. But today with social media platforms encouraging everybody to place ads through them, making everybody believe that he or she is a qualified copywriter, has been misleading indeed. It is yet a skill that needs to be learned.This is a skill and practice that has been in existence for centuries – there are specific laws and rules to “writing for sales” i.e. Copywriting, – which is different from many other types of writing. This knowledge is usually unknown to people who are not copywriters.
A Copywriter writes text or copy to do a specific job, that is to promote, sell or bring awareness to something in the shortest and quickest possible way. He or she has learned this skill through years of experience, or is trained or taught by someone. This is not an everyday skill that is genetically ingrained in us at birth. Even a successful book writer, can’t become a copywriter overnight – he or she will also have to learn, simply because these are two different types of writing.
In Copywriting, the idea is to use as many strategic words as possible that the target audience can relate in our advertisements. In the digital world, we have to also choose the appropriate‘keywords’ and ‘key phrases’ to use in our copy so that when people search for such words or phrases, our pages are found on Search Engines, and this too, must be learned.
Similarly, there are several other considerations and words selection, sentence structures, etc. that we have to learn before we can write copy that sell.
The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline. The course is delivered in a practical format ready for application.
The internet survives on words, Google is only about words and text, coding is about words; sales, marketing, and communication are also about words, and finally, all our daily interactions, are purely about words. This is the importance of being a master of words for effective communication of any kind.
This is Copywriting – the ability and flexibility to write on a variety of things and subjects whether to sell or inform. This is the true and inherent power of marketing. Be a wordsmith yourself by signing up for this course today.
In this One-Day Course you will be learning the Best Practices for Copywriting & Digital Copywriting Course that can give you optimum conversions and sales. You will also learn how to write arresting headlines and copy to drive in the sales, and beat the competition.
The School Of Digital Advertising prides itself for the development of this unique course that is exclusive to it and not available anywhere else. This is because the School Of Digital Advertising was created by seasoned advertising professionals who truly understand advertising – traditional and digital.
By signing up for this exclusive One-Day Course on Copywriting & Digital Copywriting Course, you will draw more than 25 years of Marketing and Advertising knowledge. The course imparts more value than many others in the market that do not teach the soft skills required for successful sales and digital marketing communication that generate better engagement and sales.