PROFESSIONAL CERTIFICATE IN CONTENT WRITING
Making Beginners Into Pros
After you have attended this Content Writing Course, you shall be able to write Content for Websites, Blog Articles, Search Engine Marketing (SEM), and Search Engine Optimised (SEO) Copy that shall help your Content rank high on Search Engines to attract sales.
Developed for beginners, this Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective. It is all in the writing. We will teach you every tip and secret to excel in Content Marketing through writing. To rank high on Search Engines, it is only about Writing, not coding. This is a big secret that many are not aware of. Come join us and learn these great secrets and get in the sales that you desire.
All our courses are developed and taught by experienced Advertising Professionals who truly understand Marketing and Advertising, and not by lecturers who lack the hands-on knowledge and experience in executing Digital Marketing and Advertising campaigns. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content through Writing.
Better Search Engine Ranking Through Content Writing
Subjects
- CONTENT MARKETING (BASICS)
- CONTENT WRITING
- PRACTICAL ASSIGNMENT
- ASSESSMENT OF ASSIGNMENT
CONTENT WRITING COURSE
Course Content
What You Will Learn In This Course:
Module 1: CONTENT MARKETING
Google says that Content Marketing is the best way to rank high on its Search Engine, and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digitaL marketing platforms to promote products and services that is relevant to their target audiences. Content Marketing is used for in-bound marketing.
Module 2: CONTENT WRITING
This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different to Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging and Website Content.
Module 3: PRACTICAL ASSIGNMENT
Participants shall be given a writing assignment to put into practice what has been taught during the course. This is a specially developed assignment that shall guide participants to write good and valuable content that follows all the rules to produce content that converts.
Module 4: ASSESSMENT OF ASSIGNMENT
Many of our past participants appreciate this section very much as individual feedback is given to each participant on her or his assignment. The feedback and recommendations are catered to each participant so that the participant knows exactly where s/he has done well and which areas need improving. It is very effective and well-appreciated by many of our past participants.
Learning Outcomes
Who Is This Course For
• Companies & Corporates • Business Owners • E-Commerce Sellers • Entrepreneurs • Marketing Managers • Job-Seekers • School Leavers
Capacity: 1 to 9 Participants
Certification: Professional Certificate Awarded
Course Duration: One-Day | 7 Hours | 10.00 am – 5.00 pm
Level: Beginner to Intermediate
*Registration form below
Testimonials
FAQs
Are your courses suitable for beginners?
Yes. All our courses are suitable for beginners to intermediate levels.
What age groups do you accept?
We are never too young nor too old to learn a new skill. So we accept a wide range of age groups including retirees and pensioners.
Will I need to be able to operate a computer?
Yes. If you know the basic functions of the computer and email, you are eligible.
Is this course HRDC claimable?
We regret that this course is not HRDC claimable. However, our 2-Day Copywriting & Content Writing Course is HRDC Fully Claimable
Is your certificate good for professional use?
Yes, it is. There is a huge demand for digital marketing skills, and employers are constantly looking to hire such talent now.
What's the duration of your courses?
This is a 2-Day Masterclass. Duration: 8 hours from 9.30 am to 5.30 pm. each day.
How shall I pay the fees?
Full fee must be banked into our bank account to confirm your booking/s within 3 days after this Registration Form submission.
How about parking facilities?
Covered parking is available at our building (RM20/day).
YES, I AM READY TO REGISTER FOR THIS COURSE NOW
If you wish to join this Content Writing Course, please fill out the Registration Form below.
