There are five modules
in this course that will give participants a good grasp and understanding of Content Writing
Module 1: CONTENT MARKETING
Google says that Content Marketing is the best way to rank high on its Search Engine, and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digitaL marketing platforms to promote products and services that is relevant to their target audiences. Content Marketing is used for in-bound marketing.
Module 2: CONTENT WRITING
This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different to Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging and Website Content.
Module 3: PRACTICAL ASSIGNMENT
Participants shall be given a writing assignment to put into practice what has been taught during the course. This is a specially developed assignment that shall guide participants to write good and valuable content that follows all the rules to produce content that converts.
Module 4: ASSESSMENT OF ASSIGNMENT
Many of our past participants appreciate this section very much as individual feedback is given to each participant on her or his assignment. The feedback and recommendations are catered to each participant so that the participant knows exactly where s/he has done well and which areas need improving. It is very effective and well-appreciated by many of our past participants.
Module 5: UNDERSTANDING ANALYTICS
To see the value of your written content is to study the Analytics. This is a good gauge of a participant’s work. The mysterious reader shall be the judge of your work in the end. The more views you get for your articles, the better it shall rank on Search Engines. This is why it is good to understand Analytics.