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Digital Marketing

Digital Marketing

ONE-DAY COURSE

The Growing Demand

Our Digital Marketing course is a rounded introduction to all the core digital marketing disciplines and platforms that will prepare you to take up a more specialist role within the overall marketing domain.

 

Traditional marketing methods alone aren’t enough to efficiently drive lead generation and sales. Digital Marketing spend will continue to grow exponentially as organisations continue to recognise the ability of digital tools and channels to build brand awareness, generate high-quality leads, and maximise revenue. As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing.

 

The Certificate in Digital Marketing by The School Of Digital Advertising will help you start an exciting and dynamic career or advance in an existing one. Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.

Benefits of Digital Marketing For Your Business

  • Increased Brand Awareness
  • Drives Traffic To Your Website
  • Improved Search Engine Rankings
  • Higher Conversion Rates (Sales)
  • Better Customer Satisfaction

  • Improved Brand Loyalty
  • Creates Brand Authority
  • Cost-Effective
  • Gain Market Insights
  • Direct Contact With Your Audience

Who Is This Course For

This course is ideal for beginners to Digital Marketing who wish to learn planning, implementation and measurement of digital strategies – or anyone who would like to pursue a career in this area. The course is taught by a trainer who works full-time at a top Digital Marketing Agency here. This course is perfect for:

• Business Owners • E-commerce sellers • Entrepreneurs • Marketing Managers • Job-Seekers • School Leavers

Size of Group: 6 Participants

Certification: Certificate Awarded

Course Duration: 8 Hours | One Day | 9.30 am – 5.30 pm

Level: Beginner to Intermediate

facebook advertising short course kuala lumpur
SODACERT FOR PRINT

Digital Marketing

ONE-DAY COURSE

You Will Learn

Course Content

The course focuses on the planning, implementation and measurement of your Digital Marketing strategy. There are Eight Modules in this course:

 

MODULES:

 

Module 1 :  Introduction to Digital Marketing

Introduction to the different mediums of Digital Marketing Channels

 

Module 2 : Search Marketing – SEO & SEM

Will include basic introduction to SEO strategies (keywords). Also to include what are the requirements of each Search Engine Marketing (SEM) format, when to use and how to leverage on SEM to not only gain awareness, but to boost overall Search Engine ranking

 

Module 3 : Digital Display Advertising

Google Display Network (GDN) – Basic introduction to how GDN works, what are the requirements and format. When will it be best to use GDN over SEM, where does it display?

 

Module 4 : Content Marketing

How quality content can improve your marketing initiatives, what is a quality content Q&A, examples of good content marketing strategy

 

Module 5 : Social Media Marketing 

Why and when to use social media marketing, what are the good platforms for social media marketing. Emphasising on the importance of good content on social media, and how far it can bring you. (Participants to consider our Copywriting & Creative Visuals Courses to enhance this effort)

 

Module 6 : Strategy & Campaign Planning

Basics of a campaign, what to plan for eg: timeline, strategy, budget, objectives, key message/visuals etc. When to use each channel, how to use them cohesively for better results, and mistakes to avoid

 

Module 7 : Google Analytics

Basic understanding of each metric on Google Analytics, how to use it to a user’s advantage, and why data is king

 

Module 8 : Practical

A mock campaign planning group activity

 

*Note: This course content has been created by a practicing Digital Marketing Specialist at a top Digital Marketing Agency who believes these are the topics participants should learn as practiced by top multinational companies that he manages

Learning Outcomes

Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing and brand-building efforts.

Beginner Level

Our courses are suitable for beginners to digital study

In-Demand

Digital Advertising skills are highly sought by employers

Technology

Digital Technology is the future – let’s embrace it

You Can Do IT

Anyone can learn digital skills! It is not that difficult (after you learn)

Understanding

We have been there too, so we understand the process from analog to digital

Skills For Life

Digital skills are not only for business, but also for life

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FAQs

Are your courses suitable for beginners?

Yes. All our courses are suitable for beginners to intermediate levels.

What age groups do you accept?

We are never too young nor too old to learn a new skill. So we accept a wide range of age groups including retirees and pensioners.

Will I need to be able to operate a computer?

Yes. If you know the basic functions of the computer and email, you are eligible.

Any discounts for seniors and juniors?

Yes. Please email us. Thank you.

Is your certificate good for professional use?

Yes, it is. There is a demand for this digital advertising skill, but very few know it, so employers are constantly looking to hire such talent now.

What's the duration of your courses?

Most of our courses are One-Day courses. Duration: 8 hours from 9.30 am to 5.30 pm.

How can I pay the fees?

You may pay by cheque, credit/debit card (online), cash or bank transfer. With thanks.

How about parking facilities?

There is ample covered and secured parking at our building. No problem.