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Diploma in Copywriting & Digital Marketing


Become a UK Certified Digital Marketing Professional and Get Hired, Fast.

This specially developed course will teach you everything companies and employers are seeking in a Digital Marketing expert. Learn Digital Marketing, Copywriting, Content Marketing, Content Writing, SEO, SEM, Analytics, and more in this fast-track course. The course is designed to equip you with the knowledge you need for employment in the Digital Marketing world.


This Diploma in Copywriting & Digital Marketing course was developed after delivering our Copywriting and Digital Marketing courses as training programmes for working adults. We realised that there is literally no Copywriting, Content Writing, & Digital Marketing Diploma courses for students or anyone who wishes to find employment in Digital Marketing.

Realising this, The School Of Digital Advertising is very pleased to present Malaysia’s First Internationally Recognised Diploma in Copywriting & Digital Marketing.


Here are a few of the many selling points as to why you or your child should sign-up for this exclusive Diploma course.

This course modules were carefully chosen by a seasoned advertising professional and is based on the many job descriptions of companies seeking Digital Marketing Specialists who know Digital Marketing strategies and Content Development. This course has everything companies seek in a Digital Marketing expert and more.


► Industry-Ready course that prepares you for employment during your course as course is based on advertised Job Descriptions

► Course taught by trainers who have more than 30 years of Copywriting and Advertising experience. You shall gain from the lectures based on theory and experience

► You shall be able to apply all the lessons in this skills-based course at your employment immediately. We will prepare you for employment requirements

► Only 5 months to complete so you can start earning your fee back as soon as possible.


• Diploma in Copywriting & Digital Marketing course fee:

Usual 24,999 | Early-Bird: 16,999 ONLY



• 5 Months



• Next Start Date: 15 February 2021

• Enrolment Closing Date: 30 December 2020



• To enrol on this course, please fill out this form:


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    We will get back to you within one business day.

    This course is specially developed to fill a gap in Malaysia. The gap that we do not have a Professional Digital Marketing Diploma that is internationally recognised for employment for our undergraduates. It is this course.

    There is now a growing demand for talent with all the skills set taught in this Diploma in Copywriting & Digital Marketing course, but there are no Diploma or Professional courses available, until now.

    Training companies cater to the working crowd who already have jobs, but none for the ones who are looking to secure jobs in the Digital Marketing industry, for which there are lots of vacancies at the moment.

    The demand for good Copywriters and Content Writers are also steadily rising. This is why, a good and comprehensive Digital Marketing course must also include these subjects, as they are, in this new Diploma in Copywriting & Digital Marketing available for the first time in Malaysia, and exclusive to The School Of Digital Advertising.

    Please view the Course Content below.


    LCCI (Level 3) Syllabus:

    1. Understanding Digital Marketing

    2. Digital information, media, channels and devices

    3. Digital Marketing and the Marketing Mix

    4. Digital Marketing Analytics

    5. Challenges and legal and ethical considerations in digital marketing.


    LCCI (Level 3) Syllabus:

    1. Sales Fundamentals

    2. The stages of the personal selling process

    3. Information needed to prepare a sales plan

    4. Sales planning and measuring performance

    5. Account Management.


    LCCI (Level 2) Syllabus:


    1. Marketing principles

    2. Copywriting and content for marketing fundamentals

    3. Communication and brand influence on copywriting and content

    4. Copywriting and content for different media

    5. Audiences

    6. Measuring success

    7. Applying practical writing skills

    8. Reviewing copy and content.


    • What is “Content Writing”?
    • Learning the Different Types of Writing Styles
    • Writing to the ‘F’ Shape Internet Reading Pattern
    • Skimmer, Scanner and Long Form Copy Readers
    • The Advantages of Content Writing for Marketing
    • Content Writing – The Best SEO Strategy (Google)
    • Content Writing Tones/Styles for Various Media
    • Importance of Keywords for SEO
    • How and Where to Research Relevant Keywords for Your Content
    • How to Use Keywords & Keyphrases in Content for Search Engine Optimisation (SEO)
    • How to Write Headlines or Content Titles Based on Keywords for SEO
    • How to Write Optimised Content Copy Using Relevant Keywords
    • Learn the Art of Storytelling
    • How to Communicate Product or Service Benefits in Storytelling
    • Choosing a Niche Topic for Search Engine Optimisation
    • How to Incorporate ‘Call-To-Action’ within Content Copy
    • The Importance of Inserting Keyword Tags in Your Website for SEO
    • Understanding Google Trends for article or topic ideas for Content Writing.


    In this section, students will be introduced and taught some simple and free graphic design apps and softwares available. You will then be tutored to develop great-looking advertisements and social media posts. This is a hand-on session where students will have to develop social media advertisements for review.


    What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight – and insight is power.


    • Web Design and Website Optimisation
    • Design Principles and Website Copy
    • Publishing a Basic Website
    • User-centered Design and Website Optimisation
    • Website Metrics and Developing Insight


    This Portfolio Development is very important when seeking jobs later on. Prospective employers will always want to see a portfolio of your works, this is common for most creative-based jobs. Therefore, you shall be taught how to develop your portfolio which you shall be building throughout the course.

    Students shall be learning to the Internationally Recognised London Chamber of Commerce & Industry (LCCI) syllabus.


    ► Suitable for University studies entrance

    ► Suitable for job applications

    ► Suitable for students from age 16 onwards

    ► A very rare qualification with a high demand

    ► No entry requirements, though an interview may be required.



    LCCI qualifications are awarded by Pearson, the UK’s largest awarding body offering academic and vocational qualifications that are globally recognised and benchmarked. Pearson is the world’s leading learning company, with 40 000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning.

    LCCI qualifications are widely regarded by employers as preparing students to carry out the key functions of modern international business. The qualifications are recognised worldwide by employers, universities and professional bodies. This new and engaging range of qualifications has been developed in collaboration with professional bodies, employers and customers. We have conducted in-depth, independent consultation to ensure that the qualifications develop the breadth and depth of knowledge, skills and understanding that students need to be effective employees, and that the qualifications support progression pathways.

    Learning Outcomes

    At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

    You shall be able to:

    • gain a clear understanding of the value of digital marketing and why it is a vital component of your overall marketing strategy
    • plan, create and effectively manage search, social media, mobile and email marketing campaigns
    • integrate your digital marketing plans into your overall marketing strategy
    • drive new visitor traffic to your website while improving online conversion rates
    • understand how digital marketing can help you grow your business, domestically and internationally
    • identify various online applications and resources that can help build effective and profitable websites
    • measure and analyse the visitor traffic to your website to continuously develop and improve your digital marketing efforts

    Internationally Recognised Qualification

    The School Of Digital Advertising is an approved centre by the London Chamber of Commerce & Industry (LCCI) to deliver their courses to a syllabus designed by practising professionals. Diplomas shall be awarded by the LCCI upon successful completion of the course and passing of the exams.

    Who is this course for?

    Certified Digital Marketing Professional is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who employs digital marketing staff and would like to understand how they spend their time.

    This marketing course is for:

    • professionals who need to understand digital marketing or get more out of their digital channels
    • marketers who want to fast-track their career or improve their position in the marketplace
    • small business owners who need to maximise online channels for growing their business
    • students who want to up skill in digital marketing.

    What's included in the course?

    The course cost includes lectures, handbooks, and course materials. These materials will be available to students.

    Entry Requirements

    There are no formal entry requirements for this course.

    Subjects Depth

    Marketing & Sales Theory: 70%
    Creative, Writing & Design Hands-On: 85%
    Marketing Technology Hands-On: 90%
    This course is designed to be hands-on or practical so that you receive the training required during the course.

    Duration: 5 Months Diploma

    This is possibly one of the shortest Diploma courses in the world.

    We are able to do this because, first of all, it is our belief that students should not spend as much time as they do now in classrooms, especially when they learn digital studies because the digital industry changes everyday, but also because our timetable is created with more classes per week. This way we get to complete a course in a shorter period without sacrificing teaching time. We believe that students spend too much time in class with a sporadic timetable. So we merge our timetable with seminar-style of full day classes with periodic classes to complete the course in a shorter time. This way our students can spend more time earning instead of learning.


    There are no qualifications other than this Pearson LCCI Level 3 Certificate in Digital Marketing and Analytics that specialise solely in digital marketing and there are none offered at this level, size and duration that give students the vocational skills for which LCCI qualifications are known.

    This qualification is suitable for those who are already working in the marketing industry and looking to progress to the specialised area of digital marketing, and for those looking to progress their career opportunities to the next level. The qualification is also suitable for those looking for a career change to digital marketing from another field.

    This qualification helps students to progress their careers into mid-management by giving them sound knowledge of digital marketing and analytics. The qualification will introduce them to digital marketing strategy and planning, current trends and how digital marketing influences the marketing industry and wider business.

    The qualification aims to enable students to develop knowledge and understanding of the main features of the digital marketing environment and the key challenges and risks associated with digital marketing. Students will learn how digital marketing is connected with the other marketing and business functions in an organisation.


    SODA Certificate