PROFESSIONAL CERTIFICATE IN FUNDAMENTALS OF MARKETING COURSE
2-DAY COURSE WITH PRACTICAL & COACHING
Fundamentals of Marketing for Beginners
Course Content
What You Will Learn In This Course:
In this 2-Day Course participants will learn:
FUNDAMENTALS OF MARKETING
DAY 1: FUNDAMENTALS OF MARKETING FOR BEGINNERS
9:30 – 10.00 am: Registration and Welcome
• Registration process
• Welcome and introduction to the course
10:00 – 11:00 am: Overview of Marketing
• Definition and importance of marketing
• Evolution of marketing concepts
• Key functions of marketing
11:00 – 11:15 am: Morning Break
11:15 am – 1:00 pm: Marketing Mix (7 Ps formerly called 4Ps & S)
- Product: Understanding the product lifecycle and branding
- Price: Pricing strategies and factors influencing pricing decisions
- Place: Distribution channels and logistics
- Promotion: Overview of advertising, public relations, and sales promotion
- People: Considers all the people who interact with a brand’s customers or clients, and has a direct influence on staff or internal communication efforts
- Process: Which considers the customer experience and communication process
- Packaging: Which considers how to best attract customers in the physical and online marketplace
- Service : Customer centric, Service delivery & Service standards
- Q&A.
1:00 pm – 2:00 pm: Lunch Break
2:00 – 3:30 pm
- Review your 7 P’s
- Assessing Competitive Marketing Activity
- Reviewing your current Marketing Activity.
3:30 – 3:45 pm: Afternoon Break
3:45 – 4:45 pm: Market Research and Analysis
- Importance of market research
- Types of market research
- Market Research Agencies and how to engage the
- Collecting Ongoing Feedback
- Activity : Review Market Research Campaigns.
4:45 – 5:00 pm: Q&A, Recap & Knowledge Check
• Open floor for questions and discussions
• Recap of key concepts covered during the day.
5:00 pm – END OF DAY ONE
DAY 2: FUNDAMENTALS OF MARKETING FOR BEGINNERS
9:30 am – Review & Knowledge Check
10:00 – 11:00 am: Market Segmentation and Targeting
- Market Segmentation Criteria
- Target Market identification and definition.
11:00 – 11:15 am: Morning Break
11:15 – 1:00 pm: SWOT Analysis & PEST Analysis
- Understanding the SWOT and PEST Analysis
- Use of SWOT and PEST analysis in developing Marketing strategies and Positioning
- Conducting SWOT analysis of your product/service
- Comparative SWOT analysis – competitive SWOT analysis.
1:00 – 2:00 pm: Lunch Break
2:00 – 3.30 pm : Marketing Communications (Marcom)
- Marcom Tools available
- Marketing Channels
- Media selection criteria for marcom
- Building Brand awareness via marcom
- Shortening the sales cycle via marcom.
3:30 – 3:45 pm: Afternoon Break
3:45 – 4:45 pm: Understanding Consumer Behaviour
• Understanding consumer needs and wants
• Factors influencing consumer decision-making
• Tracking Buyer behaviour.
4:45 – 5:00 pm: Q&A and Recap
- Open floor for questions and discussions
- Recap of key concepts covered during the day
- Evaluation.
5:00 pm: Closing Remarks & Certificate Presentation
• Information about resources and further learning opportunities
• Distribution of course materials and certificates.
Learning Outcomes
Who Is This Course For
• Marketing Directors • Marketing Managers • Marketing Executives • Companies & Corporates • Business Owners • E-Commerce Sellers • Entrepreneurs • Job-Seekers • School Leavers
Capacity: Up to 9 Participants
Certification: Professional Certificate Awarded
Course Duration: 7 Hours | 10.00 am – 5.00 pm
Level: Beginner to Intermediate
Fees: RM6,475 | Launch Price: RM2,995
Registration Form Below


FAQs
Are your courses suitable for beginners?
Yes. All our courses are suitable for beginners to intermediate levels.
What age groups do you accept?
We are never too young nor too old to learn a new skill. So we accept a wide range of age groups including retirees and pensioners.
Will I need to be able to operate a computer?
Yes. If you know the basic functions of the computer and email, you are eligible.
Is this course HRDC claimable?
We regret that this course is not HRDC claimable. However, our 2-Day Copywriting & Content Writing Course is HRDC Fully Claimable
Is your certificate good for professional use?
Yes, it is. There is a huge demand for digital marketing skills, and employers are constantly looking to hire such talent now.
What's the duration of your courses?
This is a 2-Day Masterclass. Duration: 8 hours from 9.30 am to 5.30 pm. each day.
How shall I pay the fees?
Full fee must be banked into our bank account to confirm your booking/s within 3 days after this Registration Form submission.
How about parking facilities?
Covered parking is available at our building (RM20/day).
YES, I AM READY TO REGISTER FOR THIS COURSE NOW!
If you wish to join this special course, please fill out and submit the Registration Form below.