PROFESSIONAL CERTIFICATE IN FUNDAMENTALS OF MARKETING COURSE

PROFESSIONAL CERTIFICATE IN FUNDAMENTALS OF MARKETING COURSE

2-DAY COURSE WITH PRACTICAL & COACHING

Fundamentals of Marketing for Beginners

Dive into the world of marketing with our 2-Day Fundamentals of Marketing for Beginners Course! Perfect for anyone looking to grasp the essentials of marketing, this course provides a clear roadmap to understanding key concepts and strategies. From defining target audiences to creating impactful messaging and utilising digital channels, you’ll gain valuable insights and practical skills to navigate the dynamic landscape of marketing. Join us and embark on your journey to mastering the fundamentals of marketing!
SCHOOL OF DIGITAL ADVERTISING CERTIFICATE

PROFESSIONAL CERTIFICATE IN FUNDAMENTALS OF MARKETING COURSE

ONE-DAY COURSE

Course Content

What You Will Learn In This Course:

In this 2-Day Course participants will learn:

 

FUNDAMENTALS OF MARKETING

 

DAY 1: FUNDAMENTALS OF MARKETING FOR BEGINNERS

 

9:30 – 10.00 am: Registration and Welcome

• Registration process

• Welcome and introduction to the course

 

10:00 – 11:00 am: Overview of Marketing

• Definition and importance of marketing

• Evolution of marketing concepts

• Key functions of marketing

 

11:00 – 11:15 am: Morning Break

 

11:15 am – 1:00 pm: Marketing Mix (7 Ps formerly called 4Ps & S)

  • Product: Understanding the product lifecycle and branding
  • Price: Pricing strategies and factors influencing pricing decisions
  • Place: Distribution channels and logistics
  • Promotion: Overview of advertising, public relations, and sales promotion
  • People: Considers all the people who interact with a brand’s customers or clients, and has a direct influence on staff or internal communication efforts
  • Process: Which considers the customer experience and communication process
  • Packaging: Which considers how to best attract customers in the physical and online marketplace
  • Service : Customer centric, Service delivery & Service standards
  • Q&A.

 

1:00 pm – 2:00 pm: Lunch Break

 

2:00 – 3:30 pm  

  • Review your 7 P’s
  • Assessing Competitive Marketing Activity
  • Reviewing your current Marketing Activity.

 

3:30 – 3:45 pm: Afternoon Break

 

3:45 – 4:45 pm: Market Research and Analysis

  • Importance of market research
  • Types of market research
  • Market Research Agencies and how to engage the
  • Collecting Ongoing Feedback 
  • Activity : Review Market Research Campaigns.

 

4:45 – 5:00 pm: Q&A, Recap & Knowledge Check

• Open floor for questions and discussions

• Recap of key concepts covered during the day.

 

5:00 pm – END OF DAY ONE

 

DAY 2: FUNDAMENTALS OF MARKETING FOR BEGINNERS

 

9:30 am – Review & Knowledge Check 

 

10:00 – 11:00 am: Market Segmentation and Targeting

  • Market Segmentation Criteria 
  • Target Market identification and definition.

 

11:00 – 11:15 am: Morning Break

 

11:15 – 1:00 pm: SWOT Analysis & PEST Analysis 

  • Understanding the SWOT and PEST Analysis 
  • Use of SWOT and PEST analysis in developing Marketing strategies and Positioning
  • Conducting SWOT analysis of your product/service
  • Comparative SWOT analysis – competitive SWOT analysis.

 

1:00 – 2:00 pm: Lunch Break

 

2:00 – 3.30 pm : Marketing Communications (Marcom)

  • Marcom Tools available 
  • Marketing Channels 
  • Media selection criteria for marcom 
  • Building Brand awareness via marcom
  • Shortening the sales cycle via marcom.

 

3:30 – 3:45 pm: Afternoon Break

 

3:45 – 4:45 pm: Understanding Consumer Behaviour

• Understanding consumer needs and wants

• Factors influencing consumer decision-making

• Tracking Buyer behaviour.

 

4:45 – 5:00 pm: Q&A and Recap

  • Open floor for questions and discussions
  • Recap of key concepts covered during the day
  • Evaluation.

 

5:00 pm: Closing Remarks & Certificate Presentation

• Information about resources and further learning opportunities

• Distribution of course materials and certificates.

Learning Outcomes

Upon completion of this course, participants will exude the confidence and expertise characteristic of seasoned marketing professionals. Equipped with the essential knowledge and skills acquired throughout the program, you will possess the ability to execute highly effective marketing campaigns for your company or business with finesse and proficiency.

 

ABOUT THE TRAINER

Who Is This Course For

This exclusive course is developed by advertising and marketing professionals in consultation with The School Of Digital Advertising’s panel of practitioner-lecturers to provide learners the required know-how to successfully market and advertise products and services. This course is perfect for:

• Marketing Directors • Marketing Managers • Marketing Executives • Companies & Corporates • Business Owners • E-Commerce Sellers • Entrepreneurs • Job-Seekers • School Leavers

Capacity: Up to 9 Participants

Certification: Professional Certificate Awarded

Course Duration: 7 Hours | 10.00 am – 5.00 pm

Level: Beginner to Intermediate

Fees: RM6,475 | Launch Price: RM2,995

Registration Form Below

Joy Nandy
Joy Nandy

FAQs

Are your courses suitable for beginners?

Yes. All our courses are suitable for beginners to intermediate levels.

What age groups do you accept?

We are never too young nor too old to learn a new skill. So we accept a wide range of age groups including retirees and pensioners.

Will I need to be able to operate a computer?

Yes. If you know the basic functions of the computer and email, you are eligible.

Is this course HRDC claimable?

We regret that this course is not HRDC claimable. However, our 2-Day Copywriting & Content Writing Course is HRDC Fully Claimable

Is your certificate good for professional use?

Yes, it is. There is a huge demand for digital marketing skills, and employers are constantly looking to hire such talent now.

What's the duration of your courses?

This is a 2-Day Masterclass. Duration: 8 hours from 9.30 am to 5.30 pm. each day.

How shall I pay the fees?

Full fee must be banked into our bank account to confirm your booking/s within 3 days after this Registration Form submission.

How about parking facilities?

Covered parking is available at our building (RM20/day).

YES, I AM READY TO REGISTER FOR THIS COURSE NOW!

If you wish to join this special course, please fill out and submit the Registration Form below.

REGISTRATION FORM

*State name as you wish it on your Certificate
*State name as you wish it on your Certificate
*State name as you wish it on your Certificate
*State name as you wish it on your Certificate
*State name as you wish it on your Certificate
*Only if this form is filled out by a HR Personnel
*Contact number of 1st Participant or HR Personnel
*The person communicating with us
*Note: If not claiming from HRDC, all course fees MUST be paid at least 5 DAYS prior to the course commencement date.
* HRDC FULLY CLAIMABLE: Request for an official quotation to claim the full fees from HRDC. Please submit our quotation with your other documents to HRDC so they know the course fee amount.

Beginner Level

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In-Demand

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