How to become a Copywriter in Malaysia in 2021: Where is Copywriting Used?

Where is Copywriting Used?

For centuries, Copywriting reigned supreme as the only kind of Writing used for Sales and Marketing.

However, in this Digital Age, another kind of Writing for Marketing has emerged – Content Writing.

So today, we have 2 kinds of Writing used for Commerce – Copywriting and Content Writing. Only 2, there are no other kinds.

Now, many people think that Copywriting is the same as Content Writing, but this is not so.

I have written an article on the Difference Between Copywriting & Content Writing in another blog for OnlineCoursesMalaysia.com that you can read later (many readers appreciated the explanation, so you may not want to miss reading it).

So for the sake of future and existing Copywriters, and recruiters of Copywriters, the following information can be precious.

Where is Copywriting used?

Copywriting, also known as, “Sales Copy” is a special kind of writing used for only 2 purposes – to Sell or Create Awareness. It is typically used in the following items and media channels. This list also illustrates the Role of a Copywriter. A Copywriter writes copy for:

1. Newspapers & Magazines Advertisements

2. Advertorials & Recruitment Advertisements

3. TV Advertisements – Script & Jingle

4. Radio Advertisements – Jingle & Script

5. Brochures, Leaflets & Menus

6. Billboards

7. Taglines & Captions

8. Whitepapers – Product information

9. Social Media Advertisements & Posts

10. Search Engine Advertising

11. Email Sales Letters

12. Website (will require knowledge of Content Writing also)

13. Speeches & Press Releases (sometimes)

The above tasks are typically within the job scope of a Copywriter and where Copywriting is used.

A Copywriter specialises in developing Words and Copy for Sales & Promotions. The task of developing copy for various accounts and media simultaneously, is a full time job for any Copywriter because she or he has to think all day. A Copywriter is a Wordsmith.

– By Joy Nandy, Founder of The School Of Digital Advertising

Other Copywriting articles that may interest you:

• The Difference Between Copywriting & Content Writing

• How to become a Copywriter: Learn the AIDA Copywriting Formula

• How to become a Copywriter in Malaysia in 2021: 7 Traits to be a Good Copywriter

• How to become a Copywriter in Malaysia: 7 Lessons from a Seasoned Copywriter

• 5 Reasons why you must learn Copywriting before you start an online business

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