fbpx

ENQUIRY

+603-2732 7994

KUALA LUMPUR, MALAYSIA

HOURS: 9 AM – 5 PM | MONDAY – FRIDAY

ONLINE COURSES AVAILABLE

LEARN OFFLINE OR ONLINE

 

You have placed your own ads, now take the studio in-house too

Content Writing & Content Marketing Course Malaysia

Many of us believe that the task of advertising can be done by just about anybody simply because there are convenient advertising platforms available on our smartphones and computers.

 

What took advertising professionals years of hard work of learning and honing their skills can be done by just about anybody from their bedrooms today, it seems.

 

But do we know the anatomy of an Advertising Agency?

 

Do we know what consists of a Creative Team that creates the ads we see, read, and hear? Do we know the role of each one of these participants in the Creative Process, and do we know the Creative Process? There are today Advertising agencies that have been practising advertising for more than one hundred years – how is it that in the digital age, everyone feels qualified and knowledgeable on how to create and place an ad even with no experience?

 

There are people who have spent millions of dollars and time learning Marketing and Advertising at schools and universities, so how is it that today a person from a different profession, such as, an engineer, dentist, student, restaurant owner, or blogger proclaim that they too are advertising experts to run their own ads? Advertising or Communication is a special skill, with rules and laws to follow, in order to get the best results. Not every Tom, Dick & Harry knows advertising, even if he believes so. If you gave me a spanner, it would not make me an expert at fixing cars. If you put a scalpel in my hand, it will yet not make me a qualified surgeon to operate on people. This is the same with Advertising – giving people an “Advertising Platform” does not automatically make people advertising experts overnight. But this art and skill can be learned. Fortunately. And it won’t take you three years… not even one. In fact, in just a day you can learn some important Digital Advertising & Marketing skills and knowledge to get started.

 

How many people does it take to make an advertisement?

 

Do we know how many people are involved in creating an advertisement? Do we know how many presentations and meetings are to be had before any ad sees the light of day? Do we know how many hearts shall be broken in the process? No. Not many of us know this unless we have worked at an ad agency.

 

Nonetheless, if individuals and companies who do not have any background in Advertising or Communication Design feel qualified to write and design their own ads, then it is only fitting that they create their own In-house Creative Studio too, because it is part of the whole process. For sure, every company shall at least need a writer, one who is ideally also creative.

 

If you are not familiar as to what a typical Advertising Agency is made of, this is it:

 

  1. The Management
  2. Finance Department
  3. Media Department
  4. The Client Servicing Team
  5. The Creative Team
  6. The Creative Studio
  7. The Audio/Visual Studio

 

So, if any company is going to choose their media and place ads done by themselves, then it shall only be in the interest of that company to set up its In-house Creative Studio too. Does this look like every company shall need to incorporate an entire different industry, which is, Advertising, into its own industry (its existing business)?

 

What kind of personnel works in a Creative Studio?

 

This is the typical staff force or personnel required to operate any Creative Studio in an Ad Agency:

 

  1. Creative Director/Content Curator
  2. Art Director
  3. Copywriter/Content Writer
  4. Graphic Designer
  5. Videographer/Photographer
  6. Editor

 

As we can see here, it takes at least five to six people to come up with an advertisement, or create any design or creative work. However, we cannot expect to find all these talents readily available in a company, and so certain alterations can be made – same as the smaller ad agencies. For an example, Creative Directors come with a price, and they are so because of their experience. Therefore, a Content Writer can double up as a Content Creator too. Whereby, he or she, along with his or her team can brainstorm to come up with Content ideas, based on what the Content Writer has written. And then the rest of the team can carry out the production of that Content idea.

 

Therefore, if companies are going to create and place their own promotional materials online and offline, then surely creating an In-house Creative Studio in the office made up of trained staff could be a way to increase productivity and revenue. Creating a Creative Studio can also create a fun atmosphere at the workplace.

 

The School Of Digital Advertising understands Marketing & Advertising in their essence because it is created by Advertising professionals, and is able to tailor-make courses to suit the marketing goals of companies. Should you wish to train your staff in Content Marketing & Content Writing, along with insights on what you need to setup an In-house Creative Studio, please do get in touch with us Today!

 

You could also read about the 9 Good Reasons To Train Your Staff in Content Writing & Content Marketing, for some further enlightenment.

 

We would be happy to tailor-make a course just for your company and staff. Please email us Today.

 

– School Of Digital Advertising

 

SUBSCRIBE FOR FREE TO GET GREAT DIGITAL MARKETING TIPS
I agree to have my personal information transfered to MailChimp ( more information )
GET GREAT COPYWRITING & DIGITAL MARKETING TIPS
Simply sign-up for our newsletter, and receive some great Digital Marketing & Digital Advertising tips and updates.
Share this with your employer, employees and the people you care about

Leave a Reply


You must be logged in to post a comment.

Copywriting Courses Malaysia, Copywriting Course Malaysia, Digital Marketing Course – View Details

COPYWRITING FOR BEGINNERS COURSE MALAYSIA - schoolofdigitaladvertising.com

Copywriting Course for Beginners with Practical

COPYWRITING & CONTENT WRITING COURSE

Copywriting & Content Writing Masterclass (with Practical)

COPYWRITING & CONTENT MARKETING www.schoolofdigitaladvertising.com

Copywriting & Content Marketing Masterclass (with Practical)

onlinecoursesmalaysia.com

Online Copywriting, Content Marketing & Content Writing Certification Courses

Reviews

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...
5.0
2019-12-02T00:34:59+08:00
Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community. Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions. Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
13
Newsletter Sign-Up

Categories