This Copywriting for Facebook Marketing Course, is specially developed for people who have little to no experience in Copywriting for Facebook Marketing.
Table of Contents
Did you know that your Cost-Per-Click on Facebook ads are high if your Copy is not relevant to your Target Audience? Yes, Facebook penalises us for showing ads to people who are not interested in them if our Copywriting is not relevant to them. It is a sort of ‘punishment’ to the advertiser if the ads are not clicked by a viewer of the advertisement. This why a good comprehension of Copywriting is crucial in Facebook Marketing.
See these examples below:
This is a Lead Generation Objective on Facebook Ads. The first bar shows Reach and Impressions are equal, and therefore the cost for per lead is low.
The lower red bar shows that Impressions are more than Reach, and so the cost per Lead is higher. This is why Copywriting and Advertisement Design play a very important part in Facebook Marketing to get the best results and costs.
You will also note that in the first instance, we got 5 Leads for only 337 Impressions, whilst in the lower one, we got 10 Leads from 1125 Impressions.
Further, we got 50% of 10 Leads with only 337 Impressions when the Copywriting was relevant, and we used 6 creative ads and copy in one Lead Generation Campaign in this content, as opposed to the lower one, where we only used one advertisement design and copy.
Copy relevance in Facebook Ads affect CPC
With regards to the cost of advertising (see last panel), we spent only RM5.95 to secure 5 Leads, as opposed to RM28.80 for 10 Leads. This is about 5 times more in the second example to get double of the former 5 Leads. This is how Copywriting and Advertisement Design affect the cost of advertising on Facebook.
This is why Copywriting and Advertising knowledge are crucial to get the best and lowest cost on Facebook.
The School Of Digital Advertising has developed a beginner level course for anyone who wishes to learn how to set-up and run effective digital advertising campaigns that convert through a sound understanding on how to write good and relevant copy for Facebook Marketing. To be sure not to waste your marketing budget that commonly happens due to the lack of this kind of knowledge, it would be wise to register for this course before you run any Facebook advertisements.
From defining the all-important Objective of your advertising campaigns to identifying your ideal Target Audience, this course takes a hands-on and practical approach to teaching participants all the tools and strategic considerations required to achieve the desired and identified objectives of your marketing and advertising campaigns to achieve your desired results.
What’s absolutely unique about this Course is the Digital Copywriting section that has been brilliantly incorporated into this Exclusive Course by SODA. Imagine an ad without a headline. That sounds absurd. No advertisement can succeed without some copy that informs the reader of the wonderful benefits of your product or service, and to give them instructions on what to do next to persuade them to purchase, such as, “Call Now”, “Visit our website for more information”, “Get 50% OFF Now”, “Apply Now” or “Download Ebook Now” – all these are “Call-to-Action” words.
Copywriting has been a skill practiced by a select few. But today with social media platforms encouraging everybody to place ads through them, making everyone believe that he or she is a qualified Copywriter and Art Director, has been misleading indeed. It is yet a skill that needs to be learned and honed over time. This is a skill and practice that has been in existence for centuries – there are specific laws and rules to “writing for sales” i.e. Copywriting – which is different from many other types of writing. This knowledge is usually unknown to people who are not Copywriters.
A Copywriter writes text or copy to do a specific job, that is to promote or sell products and services, or to bring awareness to something in the shortest and quickest possible way. It is Out-Bound Marketing. He or she has learned this skill through years of experience, or is trained by someone with such experience. This is not an everyday skill that is genetically ingrained in us at birth. Even a successful author cannot become a Copywriter overnight – he or she will also have to learn Copywriting simply because these are two different types of writing.
In Digital Copywriting, the idea is to use as many strategic words as possible that our Target Audience can relate to in our advertisements and posts. In Social Media Search Engine Optimisation, we have to also choose the appropriate‘keywords’ and ‘key phrases’ to use in our Posts so that when people search using those Keywords or Keyphrases, our Facebook Page is found, and this too, must be learned. Noticed the way this article’s description started? ‘This Copywriting for Facebook Marketing Course…’, these are “keywords” we needed to insert into this article so that when people search any of these words or all of them, then this article is likely to show on a Search Engine result giving us a potential sale.
Similarly, there are several other considerations and words selection, sentence structures, etc. that we have to learn before we can write copy that sell.
The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline. The course is delivered in a practical format ready for application. We are the ONLY trainer that specialises in “Writing”for Social Media and Digital Marketing.
The internet survives on words, Google is only about words and text, coding is about words; sales, marketing, and communication are also about words, and finally, all our daily interactions, are purely about words. This is the importance of being a master of words for effective communication of any kind.
This is Copywriting – the ability and flexibility to write on a variety of things and subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a wordsmith yourself by signing up for this course today.
In this Intensive Course you will be learning the Best Practices for Facebook Marketing that can give you optimum conversions and sales. You will also learn how to write arresting Headlines, Subheadlines and Copy that drive in the sales, and beat the competition.
The School Of Digital Advertising prides itself for the development of this unique course that is exclusive to it and not available anywhere else. This is because the School Of Digital Advertising was created by seasoned Advertising Professionals who truly understand Advertising – both Traditional and Digital. Nothing substitutes experience.
By signing up for this exclusive Copywriting for Facebook Marketing Course by SODA, you will draw more than 25 years of Marketing and Advertising knowledge collectively. The course imparts more value than many others in the market that do not teach the soft skills required for successful Facebook Marketing communication that generate better engagement and sales.