This Copywriting For Beginners Course
is specially developed for people who have little to no experience in Copywriting.
Copywriting has been a skill practiced by a select few for centuries. But today with digital marketing and social media platforms encouraging everybody to place ads through them, makes people believe that they are qualified to be copywriters and artists instantly. This is misleading, in fact. Copywriting is yet a skill that needs to be learned and honed over time. This is a skill and practice that has been in existence for more than a hundred years – there are specific laws and rules in “writing for sales” i.e. Copywriting, – which is different from many other types of writing.
“Holding a scalpel in our hand does not automatically make us qualified surgeons – this is the same with Copywriting. Having access to advertising platforms does not automatically make us advertising experts.” – Joy Nandy
A Copywriter writes text or copy to do a specific job, that is to promote, sell or bring awareness to something in the shortest and quickest possible way. This is why the Copywriter should also be equipped with the knowledge of Advertising, beginning with Advertising Principles which is also cleverly incorporated in this course as a bonus.
The idea is to use as many strategic words in our advertisements as possible that our target audience can relate and engage with. In Digital Marketing, we have to also use words that are ‘keywords’ so that when people search for specific keywords on search engines, our websites show up to them.
Did you know that even in our Facebook Pages we need to use strategic Keywords similar to Google, so that our Facebook Pages can be found on Facebook when people search for our products and services, as well as, on Google‘s Search Engine? Yes, there is such a thing as “SEO for Facebook”, and this is taught within this unique course that is exclusive to The School Of Digital Advertising (SODA). All the courses offered by SODA are exclusively developed by the school, and no one else has the exact same course because these courses are developed by experienced Advertising Professionals who truly understand Copywriting and Advertising communications.
Similarly, there are several other considerations and words selections, sentence structures, etc. that we have to learn before we can write copy that sell.
The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application. Participants will also have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course. In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.
The internet survives on words, Google, Facebook, LinkedIn, Instagram and all other Digital Marketing platforms are only about words and text, coding is about words; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?
This is Copywriting – the ability and flexibility to write on a variety of things and subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting. Learn from the best.